Senior Proposal and Marketing Specialist at Geosyntec responsible for preparing competitive marketing proposals. Coordinate and edit proposals while collaborating with engineering teams across different locations.
About the role
- Marketing Specialist leading strategic initiatives for the B2B food service sector at M. Dias Branco. Focused on market analysis and actionable insights for sustainable growth.
Responsibilities
- Develop the Business Unit (BU) marketing strategy, connecting market analysis, competitive opportunities and business priorities.
- Identify and quantify growth opportunities by channel, segment, geography, category and application.
- Continuously monitor category (flour, margarines, premixes, fats and doughs) and company performance, translating data into strategic actions.
- Conduct in-depth analysis of the market, competitors, trends and foodservice operators' behavior.
- Generate and disseminate actionable insights from market data (IFB, Nielsen, Wise Sales), internal dashboards, sell-in/sell-out data and financial analyses.
- Assess price elasticity, contribution and profitability of products and customers, proposing levers to accelerate the business.
- Structure go-to-market and expansion strategies by channel, category and region.
- Act as a strategic reference for the commercial team, supporting them with insights, guidance and strategic materials.
- Map and prioritize industrial segments (bakery, biscuits, fresh pasta, food service, confectionery, etc.).
- Measure the impact of initiatives and track market, performance and competitiveness KPIs.
- Ensure governance, cadence and execution of the BU's strategic plans.
Requirements
- Bachelor's degree in Business Administration, Economics, Finance, Actuarial Science, Engineering or related fields.
- Completed postgraduate degree (MBA, specialization or equivalent).
- Advanced knowledge of Excel, PowerPoint and BI tools.
- Experience with strategic planning and market research analysis.
- At least 6 months of experience in the area or related fields.
- Business strategy.
- Financial analysis (DRE [income statement], pricing).
- IFB methodology, WISE SALES.
Benefits
- Health insurance with the option to include dependents on preferential terms.
- Affordable dental plan with the option to include dependents on preferential terms.
- Wellhub (formerly Gympass) for access to gyms, personal trainers and health apps.
- Program for chronic disease support.
- Psychological counseling.
- Birthday Day Off: Celebrate your day in style!
- Hybrid work*: Up to two days per week remote.
- Flexible hours*: Start time between 7:00 AM and 9:00 AM.
- Extended paternity leave: 20 days to support the arrival of a new family member.
- Hybrid model after maternity leave*: Initiative to ease the return-to-work transition for employees coming back from maternity leave.
- Guidance program for pregnant employees and the baby's first year of life.
- Life insurance: Protection for you and your dependents.
- Corporate University with continuous training programs aligned to best learning methods.
- Unpaid leave of up to 12 months: a pause to focus on learning and professional development in your area.
- Profit Sharing (PLR): Recognition for achieving established goals.
- Private pension plan: Opportunity for financial savings with company contribution, tax incentives and options for withdrawal or future income.
- Basic food basket: Provided via electronic card.
- Meals: On-site cafeteria or meal voucher (depending on unit and role).
- Transportation: Commuter voucher or company shuttle (depending on unit and role).
- Exclusive discounts for you and your family: Enjoy benefits on products and services from partner companies, including universities, language courses, multi-brand stores, pharmacies, pet plans, eyewear and much more!
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