Experienced APAC B2B Marketing Lead driving enterprise and partner - led marketing strategy across Asia - Pacific. Managing integrated marketing initiatives for OpenAI's B2B growth.
About the role
- Senior Customer Marketing Specialist at Lytx driving customer growth and retention through omnichannel campaigns. Collaborating with teams to deepen customer relationships and optimize marketing efforts.
Responsibilities
- Develop a deep understanding of customer goals, industry dynamics, and business objectives to identify marketing opportunities aligned with Lytx’s strategy.
- Design and execute customer marketing plans that support the customer lifecycle, including expansion, upsell, cross-sell, product adoption, and retention.
- Create impactful, multi-format content that informs and engages customers.
- Partner cross-functionally with sales, customer success, product, and marketing subject matter experts to develop impactful campaigns.
- Deliver personalized, multi-channel campaigns using email, digital, direct mail, enablement tools, and other tactics to drive customer engagement and growth.
- Monitor campaign performance, analyze results, and optimize efforts to improve ROI and meet key business goals.
- Contribute to a culture of continuous improvement through experimentation, feedback, and iteration.
- Perform other related duties as assigned.
Requirements
- 5+ years of B2B marketing experience; SaaS experience strongly preferred.
- Minimum of 2 years in customer marketing or lifecycle marketing roles.
- Proven success in building and executing marketing strategies that drive cross-functional alignment and measurable outcomes.
- Hands-on experience designing programs to support customer retention, product adoption, and account expansion.
- Strong analytical skills with a data-driven approach to optimizing campaign performance.
- Exceptional organizational and project management abilities with keen attention to detail.
- Excellent collaboration and communication skills across teams and stakeholders.
- Proficiency with marketing technologies such as 6sense, Marketo, and Salesforce.
- Solid understanding of ABM practices and customer growth strategies, with a passion for staying ahead of marketing trends.
Benefits
- Medical, dental and vision insurance
- Health Savings Account
- Flexible Spending Accounts
- Telehealth
- 401(k) and 401(k) match
- Life and AD&D insurance
- Short-Term and Long-Term Disability
- FTO or PTO
- Employee Well-Being program
- 11 paid holidays plus 1 inclusive holiday per year
- Volunteer Time Off
- Employee Referral program
- Education Reimbursement Program
- Employee Recognition and Appreciation program
- Additional perk and voluntary benefit programs
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Marketing Specialist developing marketing strategies to enhance brand presence and drive business growth at ECCO Gulf Majorel Qatar. The role involves graphic design and social media management.
Trade Marketing Manager at Puig executing marketing strategies for luxury brands at point of sale. Driving consumer engagement and analyzing brand performance focusing on profitability and market share.
Werkstudent supporting diverse tasks in recruitment and marketing for select if Personalberatung. Engage in applicant management and marketing activities in a vibrant team.
Digital Fundraising/Marketing specialist enhancing fundraising campaigns at SOS Mediterranee. Join a humanitarian organization working to save lives in the Mediterranean Sea.
Marketing Manager overseeing campaigns and planning for a Berlin - based health startup. Responsible for orchestrating marketing activities and ensuring brand consistency across channels.
Marketing Intern at Greylock Credit Union performing a variety of tasks under supervision. Assisting in media content creation and participating in intern activities.
Apprentice in Marketing focusing on Google Analytics in a hybrid position based in Berlin, Germany.
Marketing Specialist focusing on Google Analytics in a dynamic marketing agency. Engaging in various marketing tasks and campaigns while enjoying a flexible work environment.
Marketing Manager implementing global marketing strategies while leading a team and external agencies in Germany. Key responsibilities include budget management, data analysis, and strategy development.