Hybrid Senior Customer Marketing Specialist

at Lytx, Inc.

• Job title: Senior Customer Marketing Specialist
• Job type: Full Time
• Experience level: Senior
• Salary: $92,000 - $116,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, San Diego, United States

About the role

• Senior Customer Marketing Specialist at Lytx driving customer growth and retention through omnichannel campaigns. Collaborating with teams to deepen customer relationships and optimize marketing efforts.

Responsibilities

• Develop a deep understanding of customer goals, industry dynamics, and business objectives to identify marketing opportunities aligned with Lytx’s strategy.
• Design and execute customer marketing plans that support the customer lifecycle, including expansion, upsell, cross-sell, product adoption, and retention.
• Create impactful, multi-format content that informs and engages customers.
• Partner cross-functionally with sales, customer success, product, and marketing subject matter experts to develop impactful campaigns.
• Deliver personalized, multi-channel campaigns using email, digital, direct mail, enablement tools, and other tactics to drive customer engagement and growth.
• Monitor campaign performance, analyze results, and optimize efforts to improve ROI and meet key business goals.
• Contribute to a culture of continuous improvement through experimentation, feedback, and iteration.
• Perform other related duties as assigned.

Requirements

• 5+ years of B2B marketing experience; SaaS experience strongly preferred.
• Minimum of 2 years in customer marketing or lifecycle marketing roles.
• Proven success in building and executing marketing strategies that drive cross-functional alignment and measurable outcomes.
• Hands-on experience designing programs to support customer retention, product adoption, and account expansion.
• Strong analytical skills with a data-driven approach to optimizing campaign performance.
• Exceptional organizational and project management abilities with keen attention to detail.
• Excellent collaboration and communication skills across teams and stakeholders.
• Proficiency with marketing technologies such as 6sense, Marketo, and Salesforce.
• Solid understanding of ABM practices and customer growth strategies, with a passion for staying ahead of marketing trends.

Benefits

• Medical, dental and vision insurance
• Health Savings Account
• Flexible Spending Accounts
• Telehealth
• 401(k) and 401(k) match
• Life and AD&D insurance
• Short-Term and Long-Term Disability
• FTO or PTO
• Employee Well-Being program
• 11 paid holidays plus 1 inclusive holiday per year
• Volunteer Time Off
• Employee Referral program
• Education Reimbursement Program
• Employee Recognition and Appreciation program
• Additional perk and voluntary benefit programs