Digital Marketing Manager responsible for performance marketing on platforms like Zalando and About You. Driving strategy, campaign analysis, and content creation for brand visibility.
About the role
- Join lunapark as a Trainee in Digital Marketing & Performance Advertising. Engage in data-driven online advertising strategies and collaborate on real client projects.
Responsibilities
- Campaigns & Performance Marketing
- Active participation in client projects (Google Ads, LinkedIn Ads, Meta Ads, and potentially Programmatic)
- Setup and optimization of campaigns including targeting, creatives, budgets and KPIs
- Analyzing data, deriving insights and preparing small reports
- Strategy & development
- Introduction to data-driven marketing and funnel strategies
- Contributing to testing concepts, audience models and performance optimizations
- Collaboration with the Ads team, SEO, Analytics and data tools & know-how
- You will learn, among others: Google Ads, LinkedIn Ads, Meta Ads; Google Analytics & Tag Manager; reporting tools (Looker Studio, Sheets/Excel); AI tools for research, optimization, content & QA; basics of Programmatic Advertising (DV360); client & project work
- Participation in coordination / regular status meetings (Jour Fixes)
- Preparation of presentations and learnings
- Support in developing strategies and recommendations
Requirements
- Strong interest in online marketing, performance and data
- Enjoy working analytically and like logic as much as creativity
- Find trends, tools and digital platforms exciting
- Eager to understand advertising through data, audiences and strategies
- Work in a structured way and willing to take responsibility
- Communicative and able to bring a client-focused perspective
- Ideally have initial experience from studies, internships or personal projects
- Based in North Rhine-Westphalia (NRW) or willing to commute regularly to Cologne
Benefits
- Hybrid working with a modern office environment in Cologne
- Structured, intelligent onboarding
- Assigned mentors from the Ads team
- 12 months of hands-on learning in real client projects
- Exposure to all Ads disciplines (Google, Social, Programmatic)
- Open, appreciative team culture
- Realistic possibility of being taken on in a junior role afterwards
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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