Manage execution and analysis of marketing campaigns for Kroger clients utilizing various marketing strategies. Collaborate with internal and external teams to drive business results across categories.
About the role
- Trade Marketing Specialist executing sales strategies through marketing actions for ASSA ABLOY. Requires experience in hardware sector and skills in merchandise management.
Responsibilities
- Ejecutar planes y estrategias en conjunto con la fuerza de ventas para lograr los objetivos de venta a través de la implementación y seguimiento de programas y acciones de mercadeo, promotoría, promociones, manejo logístico de materiales, merchandising y el soporte en campo (punto de venta)
- Análisis estratégico de mercado
- Desarrollo material POP y merchandising
- Administración de proveedores de marketing, trabajo en campo (puntos de venta), ejecución de planes y acciones de Trade marketing
- Administración del inventario de exhibidores, material promocional e impresos a nivel nacional
Requirements
- máximo 5 años de experiencia en puesto similar, es indispensable en sector ferretero/home centers
- Licenciatura en mercadotecnia, relaciones comerciales o afín
- Disponibilidad para trabajar de manera presencial de lunes a viernes
- Administración en PDV (Path to Purchase)
- Enfoque 100% a Sell out
- Manejo intermedio a avanzado de Excel, Power BI es un plus (análisis de información)
- Nivel de inglés intermedio
Benefits
- Contratación Directa
- Estabilidad profesional
- Prestaciones superiores a las que marca la ley
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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