Senior Director, Marketing at Digital Realty, responsible for go - to - market strategy in APAC. Leading marketing operations and driving brand recognition across the region.
About the role
- Lifecycle Marketing Lead at fintech company driving CRM strategy and execution across Lower and Movoto. Building and scaling multi-channel lifecycle programs for customer conversion and retention.
Responsibilities
- Own lifecycle strategy & execution across Lower and Movoto, driving conversion, retention, cross-sell, and customer loyalty
- Build programs from scratch: onboarding flows, nurture journeys, re-engagement campaigns, repeat-customer paths
- Segment & personalize: Build enriched audiences using our customer database and 3rd-party datasets, test messaging, and scale personalization frameworks
- Lead with data: define KPIs, run A/B tests, and report on performance with insights and recommended actions
- Collaborate cross-functionally: work with data/engineering to ensure systems (Braze, Iterable) are powering the right journeys; with product/UX to embed messaging in user experiences; with creative/copy to tell compelling stories
- Innovate: push beyond “batch and blast” to deliver best-in-class lifecycle programs that drive measurable results
Requirements
- 5+ years in lifecycle marketing, ideally in fintech, mortgage, or proptech
- Proven track record of building and scaling lifecycle programs with measurable contribution to revenue and EBITDA
- Strategic thinker who is also hands-on—comfortable setting direction and executing campaigns
- Analytical mindset: you live in dashboards, measure impact rigorously, and identify new ways to optimize
- Creative communicator: strong writing/editing skills with an eye for storytelling and solution-focused messaging
- Deep knowledge of lifecycle tools (Braze, Iterable, or similar) and how to integrate them with data pipelines
- Experience with personalization, segmentation, and A/B testing at scale
- Thrives in a fast-moving environment, with strong planning and follow-through
- Experience in regulated industries (mortgage, financial services, real estate) a plus
Benefits
- Competitive compensation plan
- Extended benefit offerings including: Medical/dental/vision
- Paid holidays
- Paid time off
- Parental leave
- Life insurance
- Short- and long-term disability
- 401K with company match
- Discount on home mortgage refinances or purchase
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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