Strategic Marketing Coordinator at Erickson Senior Living implementing marketing campaigns and strategies. Collaborating with internal teams and managing project execution for community goals.
About the role
- Manage social media accounts for Love, Bonito, Southeast Asia’s leading womenswear brand. Develop content strategies and engage with audiences through various platforms.
Responsibilities
- Assisted in managing Love, Bonito’s two social media accounts: @lovebonitoid & @lovebonito_my.
- Help to do instagram posting both graphic content & influencer repost in timely manner
- IG Stories: 2x daily for each account
- IG Posts: 3x per week for each account
- Generate UTM/tracking links for Instagram posts and stories, and refresh the Link in Bio as needed.
- Monitor social media during evenings and weekends as required
- Support social media quality review:
- To ensure consistency and accuracy, including typos, correct product names, pricing, and other key details.
- Work closely with design team to create exciting visual content to enhance brand identity
- Work closely with social team in brainstorming, refining, and developing creative content ideas
- Maintain a consistent brand voice and tone across all content channels that resonates with our target audience and reflects our brand values and identity.
- Respond to comments, messages, and inquiries in a timely and professional manner
- Research, analyse and present new and fresh ways to approach and execute social content
- Ad-hoc:
- Assist with BAU brief creation or Instagram captions as needed
- Craft compelling and on-brand copy for social media captions and marketing campaigns.
Requirements
- Available for 4-6 months internship program
- Open for final year students and fresh graduates!
- Previous internship in fashion/ beauty/ digital media/ lifestyle brands related companies are preferred
- Passion for all things social media and marketing functions related
- Passion for fashion
- Following and updating yourself to the current social media and influencer trends globally and in Indonesia
- An agile, multitasker, open-to-learn mindset
- Strong sense of ownership and accountability for assigned tasks
- Keen attention to detail, ensuring accuracy and consistency in all content
- Open and communicative personality
- Reachable & fast response during working hours
Benefits
- Flexible Work Arrangement
- Hybrid work set-up with once/twice office visits weekly
- Remote work according to HQ operating hours
- Learning and Career Development
- Learning and development (i.e. subscription plans to best-in-class resources etc)
- #TeamLB perks
- Generous staff discount off LB products
- Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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