Influencer Marketing Manager overseeing influencer marketing campaigns for Taynie, a sustainable period underwear startup. Responsible for campaign planning, influencer relationships, and performance analysis.
About the role
- Intern managing influencer outreach and community engagement for Love, Bonito Indonesia. Supporting administrative tasks and event planning to boost brand visibility.
Responsibilities
- Research and brainstorm on new potential influencer names that fits to Love, Bonito Indonesia’s brand image, collection styles and campaign objective
- Do KOL outreach, negotiate rate (based on historical guide) and posting date based on SOW (statement of work)
- In doing communication and KOL outreach, intern should maintain good relationship with existing and new KOL by displaying prompt and accommodative communication**
- Input and monitor KOL seeding request to Operations team to be completed in timely manner before KOL posting date
- Generate and share customised UTM/ track links to KOL
- Share content brief to KOL
- Update KOL names (posting date & rate) and clothing selections on tracker
- Daily monitoring of KOL posting & report KOL posting performance to manager (timeline of posting, check on content quality, check UTM links)
- Assist & stand by for offline events and photoshoot
- Request and be the PIC responsible for clothing lending for influencers/ muses/ internal team
- Assist to contact external vendors (for PR/ social-related vendors)
- Give fresh and innovative ideas based on current trends to support offline event planning & ideation
- Including event activity, venue, F&B vendors and others
- Be updated with local market trend and do suggest brand or community partners that relevant to make stronger brand positioning in the market
Requirements
- Available for 4-6 months internship program
- Open for final year students and fresh graduates!
- Previous internship in fashion/ beauty/ digital media/ lifestyle brands related companies are preferred
- Passion for all things Public Relations, KOL management, Event management or marketing functions related
- Passion for fashion
- Following and updating yourself to the current social media and influencer trends globally and in Indonesia
- An agile, multitasker, open-to-learn mindset
- Open and communicative personality
- Reachable during working hours
Benefits
- **1. Flexible Work Arrangement**
- Hybrid work set-up with once/twice office visits weekly
- Remote work according to HQ operating hours
- **2. Learning and Career Development**
- Learning and development (i.e. subscription plans to best-in-class resources etc)
- **4. #TeamLB perks**
- Generous staff discount off LB products
- Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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