Lifecycle Marketing Manager at Kittl managing email and CRM operations for user guidance. Focused on activation, feature adoption, and retention with measurable impact.
About the role
- Esports & Partnership Marketing Manager driving Logitech G's strategy in the esports community. Engaging with athletes and fans while developing local marketing initiatives across Europe.
Responsibilities
- Drive the esports marketing strategy in the region by building a strong roster of teams / athletes and running marketing campaigns and activations to secure leadership positions for the Logitech G brand
- Support local teams with developing and managing relationships with esports teams, athletes and communities within Europe
- Manage major projects/teams directly with the support of local teams
- Handle negotiations, develop frameworks and manage processes to enable smooth operations between Logitech G and the teams and athletes
- Drive marketing campaigns and activations, product launches, brand and product content deployment across the entire marketing ecosystem targeting esports community and hardcore gamers
- Build strategies to integrate professional athletes and organizations in Logitech G programs in close collaboration with the global PRO team
- Execute global campaigns while developing locally-relevant strategies to effectively communicate and promote the esports story in the region
- Ensure that all messaging and initiatives align with the company's values and mission
- Be the face and voice of the brand towards gaming and esports communities and partners
- Develop marketing and brand partnerships throughout Europe to increase brand awareness and boost conversions, in line with the company's objectives
- Empower local teams to implement these strategies at every stage of the customer journey
- Establish frameworks and oversee the execution of these initiatives
- Guide and supervise local teams in planning and executing esports and gaming events in Europe
- Communicating the Logitech G story and partnerships across various channels
- Coach & engage daily with local markets to help get Logitech G gear in the hands of top competitive players and upcoming rising stars in line with brand’s vision and strategy
- Monitor competitors’ activities and provide input (opportunities or risks) to respective internal teams
Requirements
- 3+ years experience in esports or other sports marketing roles in game publishers or esports related companies
- Deep understanding of esports and how to build effective gaming communications
- Capable to work closely with cross-functional teams and brands within the regional structure
- Strong networking, organizational and program management skills
- Experience working with and managing external agencies
- Ready to lead groups and ability to interact with partners
- Ability to use quantitative data and metrics to drive strategic decisions and marketing activities
- Self-motivated, passionate and high energy level
- Strong C-level presentation and negotiation skills
- Fluency in English is a must
Benefits
- Comprehensive and competitive benefits packages
- Flexible working environments
- Health and wellness support
- Opportunities to care for yourself and loved ones
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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