Esports & Partnership Marketing Manager driving Logitech G's strategy in the esports community. Engaging with athletes and fans while developing local marketing initiatives across Europe.
Responsibilities
Drive the esports marketing strategy in the region by building a strong roster of teams / athletes and running marketing campaigns and activations to secure leadership positions for the Logitech G brand
Support local teams with developing and managing relationships with esports teams, athletes and communities within Europe
Manage major projects/teams directly with the support of local teams
Handle negotiations, develop frameworks and manage processes to enable smooth operations between Logitech G and the teams and athletes
Drive marketing campaigns and activations, product launches, brand and product content deployment across the entire marketing ecosystem targeting esports community and hardcore gamers
Build strategies to integrate professional athletes and organizations in Logitech G programs in close collaboration with the global PRO team
Execute global campaigns while developing locally-relevant strategies to effectively communicate and promote the esports story in the region
Ensure that all messaging and initiatives align with the company's values and mission
Be the face and voice of the brand towards gaming and esports communities and partners
Develop marketing and brand partnerships throughout Europe to increase brand awareness and boost conversions, in line with the company's objectives
Empower local teams to implement these strategies at every stage of the customer journey
Establish frameworks and oversee the execution of these initiatives
Guide and supervise local teams in planning and executing esports and gaming events in Europe
Communicating the Logitech G story and partnerships across various channels
Coach & engage daily with local markets to help get Logitech G gear in the hands of top competitive players and upcoming rising stars in line with brand’s vision and strategy
Monitor competitors’ activities and provide input (opportunities or risks) to respective internal teams
Requirements
3+ years experience in esports or other sports marketing roles in game publishers or esports related companies
Deep understanding of esports and how to build effective gaming communications
Capable to work closely with cross-functional teams and brands within the regional structure
Strong networking, organizational and program management skills
Experience working with and managing external agencies
Ready to lead groups and ability to interact with partners
Ability to use quantitative data and metrics to drive strategic decisions and marketing activities
Self-motivated, passionate and high energy level
Strong C-level presentation and negotiation skills
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