Hybrid Digital Analytics Analyst

Posted 3 weeks ago

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About the role

  • Digital analytics analyst responsible for developing and improving tracking solutions. Collaborating with tech teams at Localiza&Co to enhance digital marketing strategies.

Responsibilities

  • Develop, review and mature tracking for digital platforms together with development and technology teams;• Promote best practices for using analysis tools such as GA4, Appsflyer, BigQuery and Funnel;• Develop data sending and ingestion processes with media platforms, CRM tools and other partners;• Support data processing and structuring to generate Marketing intelligence, including attribution of the department's efforts;• Diagnose and fix Marketing integration issues;• Collaborate with media and performance teams, CRO, SEO and CRM to drive results and improve efficiency.

Requirements

  • Bachelor's degree completed in Marketing, Advertising, Computer Science, Information Technology, Data Science, Engineering, or related fields;• Good communication, teamwork, organization and process documentation skills;• Previous experience in Marketing or technology areas;• Knowledge of Google Tag Manager and Google Analytics tools;• Experience with data integrations, primarily with paid media platforms and CRM tools.
  • **DIFFERENTIALS:**
  • Previous experience working directly with Web Analytics teams, Data Engineering or marketing-focused data analysis;• Knowledge of Paid Media concepts (Google Ads, Meta Ads, etc.);• Knowledge of Front-end programming (HTML, CSS, JavaScript) or Data Engineering (SQL, Python);• Proficiency in Google Tag Manager (GTM) for tracking user actions across digital channels;• Knowledge of MMP platforms (Appsflyer, Adjust) and Firebase;• Familiarity with marketing attribution concepts (Last Click, Multi-touch, DDA) and incrementality;• Experience developing in cloud environments (GCP or AWS).

Benefits

  • Profit Sharing
  • Food Allowance
  • Meal Voucher
  • Medical Insurance
  • Dental Insurance
  • Gympass
  • Private Pension Plan
  • Transportation Voucher
  • Allya
  • Home Office Allowance
  • Unlimited access to a variety of courses from our Localiza University
  • Internal training and development programs
  • Discounts on vehicle purchase and rental

Job title

Digital Analytics Analyst

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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