Senior Analyst performing full set accounting work and corporate reporting for Dun & Bradstreet. Collaborating with business partners and ensuring compliance with statutory regulations.
About the role
- Digital analytics analyst responsible for developing and improving tracking solutions. Collaborating with tech teams at Localiza&Co to enhance digital marketing strategies.
Responsibilities
- Develop, review and mature tracking for digital platforms together with development and technology teams;• Promote best practices for using analysis tools such as GA4, Appsflyer, BigQuery and Funnel;• Develop data sending and ingestion processes with media platforms, CRM tools and other partners;• Support data processing and structuring to generate Marketing intelligence, including attribution of the department's efforts;• Diagnose and fix Marketing integration issues;• Collaborate with media and performance teams, CRO, SEO and CRM to drive results and improve efficiency.
Requirements
- Bachelor's degree completed in Marketing, Advertising, Computer Science, Information Technology, Data Science, Engineering, or related fields;• Good communication, teamwork, organization and process documentation skills;• Previous experience in Marketing or technology areas;• Knowledge of Google Tag Manager and Google Analytics tools;• Experience with data integrations, primarily with paid media platforms and CRM tools.
- **DIFFERENTIALS:**
- Previous experience working directly with Web Analytics teams, Data Engineering or marketing-focused data analysis;• Knowledge of Paid Media concepts (Google Ads, Meta Ads, etc.);• Knowledge of Front-end programming (HTML, CSS, JavaScript) or Data Engineering (SQL, Python);• Proficiency in Google Tag Manager (GTM) for tracking user actions across digital channels;• Knowledge of MMP platforms (Appsflyer, Adjust) and Firebase;• Familiarity with marketing attribution concepts (Last Click, Multi-touch, DDA) and incrementality;• Experience developing in cloud environments (GCP or AWS).
Benefits
- Profit Sharing
- Food Allowance
- Meal Voucher
- Medical Insurance
- Dental Insurance
- Gympass
- Private Pension Plan
- Transportation Voucher
- Allya
- Home Office Allowance
- Unlimited access to a variety of courses from our Localiza University
- Internal training and development programs
- Discounts on vehicle purchase and rental
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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