Consumer PR & Social Media Manager driving brand narratives through media at Plum, a fintech helping grow money for life while supporting communications and outreach efforts.
About the role
- Lead social media strategy for a high-performing team at Lloyds Banking Group. Champion data-led creativity, oversee multi-channel growth and drive governance and compliance in digital communications.
Responsibilities
- Lead the Group’s social media strategy, setting the vision and culture for a high-performing team.
- Champion data-led creativity and innovation, ensuring content is shaped by real-time insights and audience trends.
- Oversee multi-channel growth, optimising for AI discoverability and brand reputation.
- Drive governance, compliance, and risk management in social media activities.
- Empower colleagues and partners to deliver impactful, authentic storytelling that advances the Group’s reputation and strategic objectives.
- Set and deliver a multi-year social strategy aligned to Group priorities and external trends.
- Lead editorial planning and creative reviews, ensuring content is accessible and search-ready.
Requirements
- Proven passion for leading corporate social media for a complex, regulated organisation.
- Expertise in launching and scaling channels (e.g. TikTok, YouTube) and adapting to algorithm changes.
- A passion for storytelling, creativity, and data-driven decision-making.
- Strong behaviours of curiosity, bold decision-making, and test and learn.
- Strong understanding of AI-enabled social operations and automation.
- Excellent governance and compliance knowledge, including FCA and ASA requirements.
- Ability to guide and influence agencies and senior stakeholders with confidence and clarity.
Benefits
- A generous pension contribution of up to 15%
- An annual performance-related bonus
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 30 Days’ holiday, with bank holidays on top
- A range of wellbeing initiatives and generous parental leave policies
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