Hybrid Senior Marketing Manager, Reactive Comms Accelerator

at Lloyds Banking Group

• Job title: Senior Marketing Manager, Reactive Comms Accelerator
• Job type: Full Time
• Experience level: Senior
• Salary: £76,194 - £89,640 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Spark
• Location requirements: Hybrid, London, United Kingdom

About the role

• Lead Senior Marketing Manager for Reactive Comms at Lloyds Banking Group, driving impactful activations, identifying cultural moments, and ensuring compliance.

Responsibilities

• Own and deliver the reactive marketing approach, identifying cultural moments and trending conversations to create bold, high-impact activations that put our brands at the heart of the zeitgeist.
• Act quickly and decisively to seize opportunities, ensuring content and activations land at the speed of culture while balancing creativity with compliance.
• Maintain a constant pulse on social trends, news cycles, and cultural shifts to identify opportunities for brand-relevant stunts and activations.
• Develop disruptive, newsworthy stunts and collaborations that amplify reach, spark conversation, and drive brand fame.
• Ensure reactive activations are seamlessly connected to wider campaign activity, aligning with briefs set by Full Funnel teams.
• Assess reputational risk and ensure all reactive activity adheres to brand guidelines and regulatory standards without slowing down delivery.
• Monitor and evaluate the impact of reactive activations, capturing insights to inform future activity and continuously improve speed and effectiveness.

Requirements

• Proven ability to act quickly and decisively, delivering high-quality activations at the speed of culture without compromising brand integrity.
• Deep understanding of cultural trends, social behaviours, and the zeitgeist, with the ability to identify and leverage moments that matter for brand relevance.
• Experience in pushing boundaries to deliver bold, disruptive activations and stunts that spark conversation and drive brand fame.
• Skilled at making rapid, informed decisions on where and how the brand should show up to maximise impact across channels.
• Ability to ensure reactive activations are seamlessly connected to wider campaign activity, aligning with briefs set by Full Funnel teams.
• Strong capability to assess reputational risk in fast-moving situations and ensure compliance with regulatory and brand standards.
• Proven experience collaborating with internal teams, agencies, and platform partners to unlock opportunities and deliver best-in-class reactive work.
• Ability to measure impact, extract insights, and apply learnings to continuously improve speed, creativity, and effectiveness.

Benefits

• A generous pension contribution of up to 15%
• An annual bonus award, subject to Group performance
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days’ holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies