About the role

  • VP of Merchandising leading end-to-end merchandising and demand planning strategies for a fast-growing apparel brand. Responsible for category expansion and cross-functional collaboration.

Responsibilities

  • Define and lead long-range assortment architecture aligned to company growth priorities.
  • Establish clear category roles, depth strategies, and SKU productivity standards.
  • Drive strategic expansion beyond core franchises, with focus on Newborn and Day/Play.
  • Identify whitespace and adjacency opportunities within apparel.
  • Partner closely with Product to shape a multi-year roadmap grounded in customer insight and disciplined planning.
  • Translate customer and market insights into scalable category growth strategies.
  • Lead successful introduction and scaling of new apparel categories.
  • Balance innovation with inventory discipline and lifecycle management.
  • Own demand planning across channels.
  • Lead OTB strategy and optimize buys to improve inventory turn and SKU productivity.
  • Strengthen forecast accuracy across new launches, replenishment, and seasonal products.
  • Establish clear inventory health metrics and decision frameworks.
  • Own and lead all licensing partner relationships.
  • Develop licensed assortment strategies aligned to brand positioning and growth priorities.
  • Partner with licensors on launch calendars, category expansion opportunities, and performance reviews.
  • Develop differentiated assortment strategies across DTC, retail, and wholesale.
  • Support retail expansion with thoughtful allocation and channel planning.
  • Partner closely with the Sr. Director of E-commerce to align assortment strategy with digital execution.
  • Build and lead a high-performing merchandising and planning organization.
  • Drive alignment across Product, Marketing, Retail, and Operations.

Requirements

  • 12–15+ years of progressive merchandising leadership within apparel.
  • Proven track record of successfully leading category expansion within an apparel brand.
  • Experience managing licensed product lines and external licensing partnerships.
  • Deep expertise in DTC merchandising; OMNI and wholesale experience preferred.
  • Ownership of OTB, demand planning, and inventory productivity at scale.
  • Strategic, data-driven leader with executive presence and cross-functional influence.

Benefits

  • Health, dental, and vision insurance
  • Paid time off, vacation
  • Sick days
  • Paid holidays
  • Short and long-term disability
  • Life insurance
  • 401(k)
  • Employee Assistance Program
  • Flexible Spending Accounts
  • Home office stipend
  • Internet stipend
  • Company discount
  • Team building activities
  • Company-issued computer

Job title

VP, Merchandising

Job type

Experience level

Lead

Salary

$225,000 - $250,000 per year

Degree requirement

No Education Requirement

Location requirements

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