Marketing Legal Compliance Coordinator at Lithia & Driveway ensuring advertising compliance with state and federal laws. Partnering with cross-functional teams to protect business and enable effective advertising.
Responsibilities
Complete training on advertising and legal compliance topics and apply reference materials during ad reviews
Review and verify the legal compliance of marketing and advertising materials across all public communication channels
Maintain organized file systems for approved ads and supporting documentation
Update and manage internal compliance reference documents and resources
Develop expertise in federal and state automobile advertising laws
Maintain a catalog of applicable state and federal laws for compliance review
Build knowledge of related compliance areas, including TCPA, Do-Not-Call, and privacy regulations
Conduct periodic compliance audits of Lithia dealership websites
Research advertising laws in new states and assist in creating compliance guides as Lithia expands
Identify opportunities to improve processes and make recommendations to the team
Proofread marketing and Legal & Advertising Department (LAD) materials for accuracy, spelling, and grammar
Create clear, easy-to-use compliance reference tools for creative and marketing teams
Requirements
Advanced reading and research skills
Strong business writing skills, including excellent spelling and grammar
Exceptional attention to detail and a strong sense of urgency
Clear and effective written and verbal communication skills
Ability to collaborate with cross-functional teams while also working independently
Strong active listening skills and the ability to ask thoughtful, clarifying questions
Critical thinking skills to evaluate options, identify risks, and recommend solutions
Strong time management skills with the ability to prioritize competing deadlines
Proficiency in Microsoft Excel
Bachelor’s degree (B.A. or B.S.) preferred but not required
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