Digital Marketing Strategist managing SEO strategies and cross - channel tactics for clients at POD Marketing, a full - service agency. Contributing to product development and evolution of marketing strategies.
About the role
- Senior Manager responsible for Litera's website and digital presence. Leading high-impact projects to enhance web performance and drive AEO growth while collaborating with cross-functional teams.
Responsibilities
- Lead the modernization and strategy and execution for Litera.com
- Manage our team of web developers, and digital marketers
- Oversee website architecture leveraging Drupal CMS
- Develop and report on key performance metrics to track the impact of tests and initiatives
- Optimize for customer and user journeys
- Drive conversion rate optimization including launching A/B tests and personalization experiments
- Monitor key web traffic, performance, and ROI KPIs and leverage analytics tools
- Drive improvement of the Webstore eCommerce platform
Requirements
- Bachelor's degree in Marketing, Computer Science, or related field
- 7+ years of experience in web management or digital marketing
- 3+ years of team leadership experience
- Experience managing enterprise-level websites using Drupal or similar CMS, as well as eCommerce platforms
- Strong understanding of technical SEO, content strategy, and web analytics
- Experience with website migrations and integrations
- Proficiency with analytics platforms: SEMRush, Google Search Console, and Analytics as well as Salesforce dashboards and Looker Studio
- Excellent project management and communication skills.
Benefits
- Health insurance
- Retirement savings plans
- Generous paid time off
- Supportive work-life balance
- Professional development opportunities
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