About the role

Digital Marketing Strategist managing SEO strategies and cross-channel tactics for clients at POD Marketing, a full-service agency. Contributing to product development and evolution of marketing strategies.

Responsibilities

Own a portfolio of client accounts, delivering a high-quality, consistent client experience and driving measurable results
Develop and lead SEO strategies while identifying opportunities to connect that work across content, social media, and email
Act as the subject matter expert for SEO and digital strategy on your accounts, supporting Account Managers in client conversations, recommendations, and performance discussions
Take ownership of performance by analyzing data and translating insights into clear, actionable plans
Conduct keyword research, on-page optimizations, and guide content direction based on performance and strategic priorities
Oversee and ensure completion of technical SEO initiatives, coordinating with internal teams or contractors as needed
Shape content strategy, including blog planning and how content can be extended across multiple channels
Identify opportunities to strengthen a brand’s presence across platforms and improve how different touchpoints work together
Contribute to the evolution of our services by bringing forward ideas, identifying gaps, and testing new approaches
Stay current on industry trends, particularly around AI, search behaviour, and changing patterns in how users discover and engage with brands

Legally able to work in Canada and located in Calgary, AB
Bachelor’s degree or diploma in Business Administration, Communications, Marketing, or a related field (or equivalent experience)
Minimum 2 years of digital marketing experience, with a strong foundation in SEO or social media
Experience supporting or contributing to broader digital marketing efforts (e.g., content, social media, or email) is considered an asset
2+ years of experience in client-facing roles, customer service, or hospitality
Strong organizational and project management skills, with the ability to manage multiple clients and priorities at once
Analytical mindset with the ability to interpret performance data and turn it into clear, actionable recommendations
Clear and confident communication skills, with the ability to explain strategies and insights in a way that clients and internal teams can understand
Working knowledge of tools such as Google Analytics, Google Search Console, and SEO platforms (e.g., SEMrush, Ahrefs, etc.)
Experience with WordPress or similar CMS platforms is an asset
Comfortable working in a fast-moving, evolving environment, including situations where processes or products are still being defined
Interest in contributing to product development and shaping how services evolve
Curiosity and interest in how digital marketing is changing, particularly around AI and evolving search behaviour

Three weeks of paid vacation
Twelve flex days
A Passion Day to spend however you choose
A company-wide MeMonday to prioritize mental health
Thirty-day remote work policy
Twenty-six hours of paid volunteer time each year
Comprehensive benefits package that includes health, dental, vision, and spending accounts
Access to mentorship and leadership programs like LEAD
Ongoing learning opportunities designed to help you grow your skills and career