Marketing Manager leading integrated marketing plans and content development for Lincoln Property Company. Collaborating with internal stakeholders to enhance brand presence and generate leads.
About the role
- Marketing Manager responsible for shaping Lincoln's brand and amplifying product expertise. Leading content development and marketing initiatives in a collaborative environment.
Responsibilities
- Manages marketing and communications projects and marketing workflows.
- Draft and edit engaging content across channels, including short‑form blogs, digital copy, presentations, brochures, and other promotional materials.
- Ensure all content is clear, accurate, compelling, and aligned with brand voice and visual identity.
- Translate complex business information into engaging marketing messages.
- Drafts and execute integrated marketing plans that support key business objectives.
- Support real estate‑focused marketing initiatives with targeted messaging and campaign strategies.
- Identify and understand target audiences.
- Track and analyze performance to make recommendations focused on optimizing future campaigns.
- Partner closely with internal teams, including product line leaders and cross‑functional marketing partners.
- Actively listen to stakeholders needs to shape effective marketing solutions.
- Communicate clearly and confidently with colleagues at all levels.
- Manage multiple marketing projects simultaneously while ensuring deadlines and deliverables are met.
- Coordinate workflows with creative teams, vendors, and internal SME’s.
- May manage and mentor direct reports.
Requirements
- Bachelor’s degree in marketing, communications, business, or related field.
- 6+ years of marketing or communications experience, including content creation.
- Comprehensive knowledge of real estate marketing.
- Strong writing and editing skills.
- Proficiency with Adobe Creative Suite and Microsoft applications.
- Ability to manage shifting priorities, multitask, and thrive in a fast‑paced environment.
- Demonstrated creativity and the ability to influence cross functional‑ partners.
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