Paid Advertising Team Leader responsible for B2B performance marketing across multiple channels. Driving lead generation and optimizing advertising spend with data - driven strategies in a hybrid role.
About the role
- Demand Generation Assistant supporting day-to-day marketing tasks and campaign executions for e-commerce company Lengow. Collaborating with marketing team to enhance brand communication and visibility.
Responsibilities
- Build and launch campaign components end-to-end:
- Webinars: set up Zoom events and registration flows.
- Landing pages & forms: create LPs and forms in HubSpot.
- Emails & sequences: create promotional, reminders, and follow-up emails, A/B tests, and schedule sends in HubSpot.
- Social posts: prepare/schedule LinkedIn posts.
- Produce visual assets in Canva (banners, social tiles, email headers) following brand guidelines.
- Maintain campaign checklists and calendars.
- Help create marketing assets in English, and assist with their localisation into French, Spanish, and Italian (sales materials, website pages, etc.).
- Maintain and optimise our prospect nurturing programme: analyse HubSpot reports, suggest improvements, and update emails and content when needed.
- Contribute to the revamp of Google Ads campaigns by updating keywords and ads in English, Spanish, German, and Italian, based on the updates already implemented in French.
- Optimise our LinkedIn Ads campaigns, in coordination with our agency.
- Coordinate with agencies on stand visuals and production timelines.
- Prepare internal event briefs (briefings, shifts, talking points, decks).
- Build promotional assets (email signatures, banners, social posts) and coordinate invite lists with the Revenue team.
- Post-event: upload leads to HubSpot, ensure correct naming, sources, and fields; trigger follow-up workflows and track BDR/Sales follow-through.
- Operationalise partner campaigns (media partners, co-webinars, content syndication): collect specs, deliver assets, coordinate approvals, and track go-live.
- Prepare partner kits (UTMs, copy blocks, visuals, email drafts, article briefs) and ensure consistent messaging.
- Identify repetitive tasks and propose AI/automation solutions (templates, prompt libraries, simple workflows).
- Pilot small automations (e.g., draft-first-pass copy, asset resizing, tagging rules) and document SOPs.
Requirements
- Studies in Marketing, Communications, or Business.
- Hands-on with HubSpot (or similar: Marketo/Pardot), Zoom, Canva, Google Workspace (Docs/Slides/Sheets).
- Solid organisational skills; you enjoy checklists, structured workflows, and meeting deadlines.
- Fluent in French. Strong communication in English and Spanish.
- Basic understanding of paid/organic social, email, and webinar mechanics.
- Nice to have: HTML/CSS basics, GA4, Looker Studio, UTM discipline, A/B testing, Notion/Asana/Trello.
Benefits
- Working Hours: Monday to Thursday from 9 am to 6 pm, Friday from 9 am to 3 pm.
- Flexibility: Work from home on Fridays.
- Environment: Fast-growing tech company, young and international team.
- Learning & Development: Opportunities for quick career growth.
- Company Perks:
- Gym membership discounts via Gympass.
- Private health insurance discounts.
- Free organic fruit and coffee.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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