Digital Marketing Analyst developing and implementing strategic marketing plans for Ecommerce success. Collaborating with various teams for execution and reporting to the Digital Marketing Manager.
About the role
- Online Marketing Manager developing digital marketing strategies for LEDs24, a leading LED solutions provider. Managing social media, community interaction, and creative content development.
Responsibilities
- Operational management and further development of social media channels to strengthen brand presence
- Launch, build and ongoing maintenance of a TikTok account
- Community management and social listening
- Coordination of collaborations with micro-influencers from relevant target groups
- Development and production of creative concepts, formats and video content
- Monitoring and responding to customer reviews
- Planning, creating and sending regular newsletters
- Support with SEA/SEM, marketing campaigns and maintenance of our marketplace listings
- Analysis and reporting of relevant KPIs and deriving optimization measures
Requirements
- Degree or vocational training in marketing, communications, media or a comparable field
- At least two years of professional experience in marketing
- Passion for digital communication, trends and creative content formats
- Confident use of TikTok, Instagram, Pinterest and LinkedIn
- Good skills in content creation & video editing (e.g. CapCut, Canva, Figma)
- Analytical thinking and experience with analytics and Google Ads
- Versatility, curiosity and the ability to quickly familiarize yourself with different marketing topics
- Structured, creative and independent working style
- Good German language skills, both written and spoken
Benefits
- A varied and challenging role with a leading manufacturer in the industry
- Flat hierarchies and a personal, collegial working atmosphere
- Plenty of freedom and the opportunity to contribute ideas
- Full-time, 40 hours/week
- Option to work from home
- Attractive compensation with fixed salary, performance agreement and up to 30 days of vacation
- Personal development and growth opportunities
- Team events
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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