Online Marketing Specialist driving digital marketing initiatives at DATAGROUP. Focusing on campaign development, performance marketing, and collaboration with sales and design teams.
About the role
- Performance Marketing Manager optimizing Google Ads and email marketing for B2B companies in Hamburg. Collaborating with clients to enhance campaign performance and user experience.
Responsibilities
- You plan, implement and optimize Google Ads campaigns.
- You design and optimize email marketing campaigns.
- You are responsible for website and campaign analysis using tools such as Google Analytics.
- You prepare and interpret analytics reports and present them in client meetings when required.
- You derive concrete, data-driven recommendations for action.
- You are responsible for conversion optimization to improve the user experience and conversion rate (conceptual, no development work).
- Together with the project manager, you develop and implement new approaches and ideas for the client.
- You continuously monitor current paid media trends and incorporate them into your campaign strategies.
Requirements
- Experience in online marketing (minimum 2 years) and experience in B2B marketing (ideally in the IT sector)
- Google Ads experience, solid knowledge of keyword research and campaign optimization
- Experience with email copywriting (Apollo or similar tools)
- Proactive, analytical mindset and solution-oriented thinking
- Open, outgoing and strong communication skills
- Reliable and organized working style, willingness to develop professionally
- Performance-driven and committed within your area of responsibility
- German language skills (C2 level) and English language skills (business level)
Benefits
- Career changers welcome! Don’t meet all the criteria? We’ll gladly train you to become an expert. Motivation and willingness to learn matter more to us than a perfect CV, so don’t be shy!
- Performance pays off! Depending on experience and seniority, we offer an annual salary of €38,000 to €48,000
- Flexible working: Monday is our common office day — everyone is in the office that day. On other days you can choose whether to work in the office or from home.
- Commuting support: We subsidize 50% of the Deutschlandticket for your trip to the office (and of course for leisure travel).
- Company pension plan: We support your future financial security and subsidize the employee contribution to your company pension (BAV).
- Tech stack: To enable you to work optimally, we provide your equipment — from a MacBook to other necessary tools.
- Develop professionally: With our in-house learning platform and various training options (annual budget €2,000) you’ll become a B2B marketing pro.
- Work & life balance: Work should not exclude life — we regularly organize team events and also offer workations.
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