Hybrid Channel Manager – Instagram

Posted 56 minutes ago

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About the role

  • Social Media Channel Manager responsible for managing LADbible's Instagram channel. Ensuring high-quality content and growth strategy targeted at 16–34-year-old audiences.

Responsibilities

  • Own the day-to-day management of a LADbible Instagram channel, ensuring consistent quality, tone and performance.
  • Pitch, develop and evolve original formats and IP designed specifically for social video.
  • Oversee and maintain the content schedule, balancing original, UGC, aggregated and commercial content.
  • Utilise analytics not just for reporting, but to actively inform commissioning decisions, formats and posting strategy.
  • Identify trends, conversations and viral moments early, translating them into platform-native content.
  • Work closely with Editorial, Video, Commercial and wider teams to deliver a synchronised, best-in-class output.
  • Support branded and commercial content by ensuring integrations feel native, effective and audience-first.
  • Confidently work across image, video and camera-facing content when required.

Requirements

  • Proven experience managing and growing Instagram channels, ideally in a publisher or media environment.
  • A strong editorial eye with a deep understanding of what resonates with 16–34-year-old audiences.
  • An excellent understanding of Instagram’s ecosystem, algorithms and content distribution mechanics.
  • Confidence using performance data, audience insights and user psychology to guide decisions.
  • A creative thinker who can turn ideas into repeatable formats, not just one-off posts.
  • Comfortable being camera-facing and producing original content when needed.
  • An understanding of media law and publishing best practice.
  • Impeccable communication skills, both written and verbal.
  • Adobe Suite (Photoshop, Premiere Pro, After Effects) and video editing experience (desirable but not essential).
  • Experience working across additional platforms such as TikTok or YouTube Shorts is a bonus!

Benefits

  • Blended working
  • An equal opportunities employer

Job title

Channel Manager – Instagram

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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