About the role
- Marketing Expert leading marketing strategy for KWS Austria. Responsible for brand positioning and digital campaigns in the Austrian market.
Responsibilities
- Development and implementation of a forward-looking marketing strategy for the Austrian market
- Design and execution of targeted campaigns to increase brand awareness
- Analysis of market, customer, and competitor data and derivation of relevant measures
- Development and optimization of customer segments, customer journeys, and CRM activities
- Independent further development and adaptation of Salesforce for the Austrian market
- Ensuring optimal integration of Salesforce into marketing and sales processes
- Close coordination with all business units regarding planning, budget, and KPI management
- Responsibility for budget and marketing controlling
- Coordination of events such as trade shows and specialist conferences
- Promotion of a cross-cultural and innovative team culture
Requirements
- Completed degree or equivalent qualification in Marketing and/or Agribusiness
- Experience in strategic and operational marketing (online & offline), ideally in the agricultural sector
- Strong understanding of the connection between marketing and business strategy
- High IT affinity and responsibility for the further development of Salesforce and CRM systems
- Independent, goal-oriented working style with strong initiative and decisiveness
- Very good communication skills in German and English, with experience in international collaboration
- Willingness to travel (approx. 5–10%, international) and a valid driver‘s license (Class B)
Benefits
- Flexible working hours with the option for mobile/remote work
- Open and friendly working atmosphere
- Opportunities for individual professional and personal development
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