PPC Specialist Senior optimizing digital marketing strategies and managing SEM campaigns for clients in Madrid. Identifying client needs and building strategic proposals while working in a hybrid model.
About the role
- Digital Media Performance Marketing Manager collaborating on paid media campaigns for Trimble AECO. Focus on optimizing PPC and SEO strategies for global media growth.
Responsibilities
- Drive Global Growth for Trimble AECO through efficient paid media campaigns
- Collaborate with cross-functional team members to develop processes and optimize media programs
- Own a unified PPC and SEO/AIO keyword strategy aligned to user intent and business priorities
- Create a centralized keyword framework and lead ongoing search query mining and optimization
- Partner with Digital Media Managers to maximize ROAS and efficiency in paid media campaigns
- Develop a strategic A/B testing program to enhance campaign performance and user experience
- Activate Media Mix Modeling (MMM) with agency partners and ensure data integrity across platforms
- Collaborate on media activation for offline conversions and monitor ad fatigue across channels
Requirements
- Deep familiarity with Domo, GA4, Looker Studio, and Google Tag Manager
- Strong experience with ad platforms (Meta, LinkedIn, Google Ads, etc.) and their native measurement tools.
- Proven track record of managing ad fatigue and successfully optimizing paid media campaigns for efficiency and scale.
- Ability to act quickly on data: you can look at a report and immediately know if a campaign needs to be paused, tweaked, or scaled.
- Deep understanding of CRO principles and experience running A/B tests to improve conversion rates.
- Strong collaborative spirit to work hand-in-hand with a cross-functional team, including Marketing Analytics, Digital Media Managers, and Marketing Operations.
- Ability to communicate complex performance data clearly to stakeholders to justify optimization decisions.
Benefits
- Medical
- Dental
- Vision
- Life
- Disability
- Time off plans
- Retirement plans
- Tax savings plans for health, dependent care and commuter expenses
- Paid Parental Leave
- Employee Stock Purchase Plan
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