Events Manager responsible for planning and executing industry events and trade shows for Komline, ensuring cohesive marketing messaging and maximizing ROI.
Responsibilities
Develop and manage a comprehensive events strategy aligned with Komline's marketing objectives
Plan and execute trade shows, conferences, webinars, customer events, and internal company functions
Manage event budgets, timelines, and resources effectively
Coordinate with vendors, venues, and service providers to ensure successful, in-budget event execution
Collaborate with sales and product teams to identify key events and determine appropriate participation levels
Design engaging booth experiences and event materials that effectively showcase Komline's solutions while maintaining brand integrity
Develop pre-event, on-site, and post-event marketing campaigns to maximize attendance and lead generation
Train and manage on-site staff to ensure professional representation at all events
Implement lead capture systems and processes for effective follow-up
Analyze event performance metrics and provide recommendations for future improvements
Maintain an events calendar and coordinate logistics for all company participants
Support the implementation of marketing automation and CRM initiatives, ensuring accurate and up-to-date data entry and campaign execution associated with events.
Requirements
Bachelor's degree in Marketing, Communications, or related field (or equivalent practical experience)
5+ years of marketing experience in a business-to-business environment
Proven track record of successful planning and executing industry events and trade shows
Strong project management skills with ability to manage multiple events simultaneously
Excellent interpersonal and communication skills
Detail-oriented with strong organizational capabilities
Experience with event management software and CRM systems
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