VP of Global Marketing responsible for driving growth across IVT product portfolios at Haemonetics. Leading marketing strategies and new product launches in a dynamic environment.
Responsibilities
Lead global marketing efforts to build and drive growth across IVT product portfolios
Direct alignment of marketing and promotional strategies globally
Lead strategic planning, development, and execution of marketing initiatives and new product launches
Work closely with cross-functional teams, including R&D, Sales, and Regulatory Affairs
Ensure cohesive and impactful product introductions and marketing campaigns
Develop and implement a comprehensive global marketing strategy
Oversee the creation of go-to-market plans for new products
Manage global marketing campaigns to drive product awareness and adoption
Establish relationships with key opinion leaders and stakeholders to support launches and initiatives
Monitor and report on performance of marketing campaigns and product launches
Requirements
Bachelor's Degree - B.S. or B.A.
Master's Degree MBA or additional education in life sciences discipline preferred
10+ years Marketing experience in biotech, pharmaceutical or other areas of life sciences
Previous IVT experience in a marketing, sales and product management role strongly preferred
Life sciences’ product in-line marketing and launch/product commercialization experience required
Strong social skills, maturity, and the capability of presenting ideas and concepts to a diverse range of individuals
Excellence in collaborative and cross-functional problem solving and communications, innovative thinking, sense of urgency, and a passion for helping patients and their communities
Benefits
401(k) with up to a 6% employer match
Employee stock purchase plan
Flexible time off for salaried employees
Accrual of three to five weeks’ vacation annually (based on tenure)
Accrual of up to 64 hours (annually) of paid sick time
Paid and/or floating holidays
Parental leave
Short- and long-term disability insurance
Tuition reimbursement
Health and welfare benefits
Job title
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