GFO Marketing Lead overseeing global marketing strategy for Global Family Offices at Northern Trust. Collaborating with executive teams and managing digital marketing activities.
About the role
- Global Industry Marketing Lead managing marketing strategies and campaigns across tech sectors in Germany. Collaborating with teams to define target groups and execute integrated marketing initiatives.
Responsibilities
- Responsible for the global marketing strategy and activities focused on target audiences
- Define target audiences and personas and develop a marketing roadmap
- Conceptualize and manage integrated campaigns ranging from thought leadership to social media initiatives
- Lead generation and data-driven measurement of marketing performance
Requirements
- Minimum 5 years of experience in B2B marketing, ideally in the tech, software, or geospatial data sector
- Ability to translate technical features into real business value
- Experience across digital, content, PR, and events
- Fluent German and English (C1/C2)
- Strong organizational skills with a hands-on mentality
Benefits
- Diversity, equity, and inclusion
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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