Creative Lead translating global brand concepts into engaging retail experiences for a leading technology company. Collaborating with clients to ensure consistent execution in retail environments.
About the role
- Senior Creative Strategist leading iteration on performance-driven advertising for fintech startup. Managing creative processes from ideation to production with focus on storytelling and results.
Responsibilities
- Lead the ideation, scripting, and creative development of high-performing creatives across digital and paid channels.
- Translate growth goals and audience insights into compelling creative strategies and test plans.
- Monitor creative performance, analyze results, and iterate quickly based on learnings to surface insights and optimize creative direction.
- Drive testing and experimentation, moving fast to uncover insights and scale what works.
- Build AI-native and human-led workflows for content creation leveraging tools for ideation, scripting, video generation, and editing.
- Partner closely with production and post-production teams to bring concepts to life, ensuring creative excellence and efficiency across both AI-assisted and traditional productions.
- Collaborate cross-functionally with Growth, Brand, and Product Marketing to align creative testing with business objectives.
- Stay ahead of industry and platform trends, acting as a thought leader in AI-driven creativity, emerging formats, and performance storytelling.
Requirements
- 6–9 years of experience in creative strategy, advertising, social media or content marketing. Ideally both agency and in-house experience
- Strong creative writing skills and a passion for storytelling, the creative process, and solving puzzles.
- Proven track record of concepting, writing, and producing ads that convert.
- Fluent in AI tools for creative production (e.g., VEO 3, Sora 2, Higgsfield, Midjourney, etc.).
- Deep understanding of social and performance marketing channels, from TikTok and YouTube to Meta and CTV.
- Creative and analytical in equal measure—you can identify what works and why, then scale it.
- Comfortable leading brainstorms, managing timelines, and collaborating across creative and growth functions.
- Obsessed with culture, trends, and storytelling that connects with real people.
Benefits
- Medical, dental, and vision coverage - Kikoff covers the full cost of health insurance for the employee!
- Meaningful equity in the form of RSU's
- Flexible vacation policy to help you recharge
- Competitive pay based on experience consisting of base + equity + benefits
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