Hybrid CRM & Growth Manager

Posted 23 hours ago

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About the role

  • CRM & Growth Manager at Kess Berlin focusing on customer relationship management and growth strategies through digital marketing campaigns. Collaborating with teams to analyze KPIs and optimize customer engagement.

Responsibilities

  • Plan and execute newsletter and WhatsApp campaigns.
  • Build and further develop segmentation, automated email programs and personalized customer journeys.
  • Analyze relevant KPIs and run A/B tests to continuously optimize content, timing and touchpoints.
  • Take responsibility for content tone and visual consistency while adhering to our brand guidelines.
  • Work closely with the Communications team, especially copywriting, and other relevant stakeholders.
  • Own lead generation and the growth of our mailing list.
  • Integrate offline measures (package inserts, mailings, OOH, etc.) into our CRM strategy.

Requirements

  • 3+ years of experience in CRM, growth, or lifecycle marketing in e‑commerce or startup environments.
  • Strong hands-on experience with CRM tools (e.g., Klaviyo, Chat Armin) and implementing marketing automation campaigns.
  • Analytical, data-driven mindset for evaluating KPIs and running A/B tests.
  • Strong sense for copy, visual language and storytelling, with experience creating attention-grabbing CRM content.
  • Structured, independent way of working and willingness to take ownership.
  • Fluent in German and English, written and spoken (minimum C1 level).

Benefits

  • Employee discount on our products.
  • 30 days of vacation and the option to work remotely for 25 days per year (within the EU).
  • Access to Corporate Benefits and Benefits.me platforms.
  • Subsidy for a public transport job ticket or the option to lease a bike.
  • A modern, dog-friendly office with excellent transport links.
  • Regular after-work drinks and team events.
  • A dynamic and open working environment with a transparent company and feedback culture.
  • The chance to be part of a fast-growing company with motivated, international colleagues where you can contribute ideas and make an impact.

Job title

CRM & Growth Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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