Customer Success Manager supporting international customers in achieving innovation success at LexisNexis. Managing customer lifecycle and delivering tailored product enablement services.
About the role
- CRM Associate managing dynamic marketing campaigns across customer products at DraftKings. Collaborating with Analytics, Product, and Engineering teams during peak sports moments.
Responsibilities
- Setup and manage the performance of marketing campaigns across different teams
- Work cross-functionally with a broad set of Analytics, Product, and Engineering partners to incorporate user preferences, A/B tests, and product enhancements into channel plans
- Serve as the CRM operational lead during peak hours in the sports world (this role will be required to work nights/weekends and show a flexible schedule to respond to changing business needs)
- Execute structured A/B tests and lead analysis of results to maximize business impact
- Measure, report, and analyze campaign performance and test results, sharing learnings cross-functionally
- Work closely with the Marketing Creative team to deliver innovative, best-in-class creative concepts and designs
- Write emails, push notifications, SMS, and more aligned to our marketing standards and brand guidelines
Requirements
- Bachelor's degree in Marketing, Business, Economics, Mathematics, or related field
- At least one year of relevant marketing experience, preferably in the eCommerce or gaming industry
- Exceptional analytical skills with the ability to clearly communicate results and define the next steps
- Well organized and great attention to detail, with the ability to work on multiple projects simultaneously, often under challenging time constraints
- Experience with A/B testing and knowledge of (or willingness to learn) HTML and other analytics tools
- Knowledgeable sports fan with polished copywriting and oral communication skills
- Willing to work non-standard hours based on the sports calendar
- Proven experience as a self-starter who is comfortable in a fast-paced, quickly changing environment
Benefits
- Bonus
- Equity
- Health insurance
- Flexible work hours
- Paid time off
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