Marketing Manager for Online Marketing, SEO & Content at FORUM MEDIA GROUP, driving AI - based workflows and customer journey optimizations. Focus on visibility and performance in GEO, SEO and product detail pages.
About the role
- Analista de Marketing na Keeps desenvolvendo estratégias de conteúdo para geração de leads e autoridade de marca. Foco em SEO, AEO e Inbound, atuando em uma Edtech inovadora.
Responsibilities
- Propose topics and narratives aligned with a Founders-Led Growth model
- Define content themes considering each founder's profile, voice, and positioning
- Plan and execute content for: LinkedIn, Instagram, Blog, and rich assets (eBooks, guides, whitepapers)
- Produce content optimized for Answer Engine Optimization (AEO)
- Structure copy designed to be easily understood by LLMs
- Ensure alignment between content, positioning, and business objectives
- Have autonomy to propose and test ideas
- Validate strategic directions with the founders
- Support, when necessary, the team's organization and prioritization
- Generate leads through organic traffic, consistent posting, and cadence
Requirements
- Excellent writing and the ability to structure complex ideas
- Experience with B2B content marketing
- Understanding of the funnel and demand generation through content
- Practical knowledge of AEO and search/AI-oriented content
- Organization and discipline to maintain a publishing routine
- Experience with Founders-Led Growth (a plus)
- Experience in B2B SaaS and enterprise sales (a plus)
- Knowledge of Inbound workflows (a plus)
- Experience with HubSpot (a plus)
Benefits
- Health insurance with co-pay
- Tuition assistance
- Annual profit-sharing (PLR) + quarterly bonuses (based on target attainment)
- Performance-based variable compensation
- GoGood (gym benefits)
- Meal and food vouchers (VR/VA)
- Fuel allowance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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