SEO - first Marketing Manager focused on scaling organic visibility and utilizing performance - driven search marketing strategies. Join an international team to deliver SaaS solutions.
About the role
- Marketing Manager for Online Marketing, SEO & Content at FORUM MEDIA GROUP, driving AI-based workflows and customer journey optimizations. Focus on visibility and performance in GEO, SEO and product detail pages.
Responsibilities
- Own responsibility for visibility and performance across GEO, SEO and product detail pages
- Build efficient, AI-supported content and marketing processes from concept to implementation across teams
- Manage GEO, SEO and product detail pages
- Develop data-driven customer journeys and conversion funnels
- Continuously optimize websites, landing pages and product detail pages
- Ensure quality assurance for all digital content, including drafting and approving ad copy and posts
- Analyze performance based on relevant KPIs and derive optimizations
- Establish AI workflows for research, copywriting and content optimization
- Ensure a consistent brand presence in collaboration with Marketing and Product Management
Requirements
- Proven experience in SEO/GEO, content and conversion optimization
- Data-driven working methods and experience designing customer journeys and funnels
- Experience improving and developing websites, landing pages and product detail pages
- Confident use of common SEO, web analytics and tracking tools
- Strong editorial skills for target-group-oriented, German-language, conversion-focused copy
- Proficient with AI tools, developing efficient workflows and training teams
- Structured, independent working style with strong execution skills
- Ability to collaborate professionally with diverse stakeholders
Benefits
- Full-time (38 hours per week) with flexible working hours
- Home office/remote work available after the probationary period
- Competitive salary and additional bonus payments
- 30 days' vacation
- No weekend work and no overtime required
- Comprehensive onboarding and training opportunities
- Varied responsibilities in a dynamic environment
- Regular team events
- A motivated, collegial team with flat hierarchies
- Attractive employee discounts, company bike leasing (JobRad) and more
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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