SEO Analyst responsible for researching keywords and optimizing SEO strategies at GOAT Digital. Collaborating on content and technical SEO implementations to improve search visibility.
About the role
- SEO-first Marketing Manager focused on scaling organic visibility and utilizing performance-driven search marketing strategies. Join an international team to deliver SaaS solutions.
Responsibilities
- SEO (primary focus): Develop and implement a holistic SEO strategy (on-page, technical, off-page)
- Build scalable structures for B2B lead generation
- Keyword and intent analyses across complex customer journeys
- Optimize site architecture, internal linking and content
- Collaborate with tech teams (Core Web Vitals, crawling, indexing, structured data)
- Define KPIs, set up tracking and drive continuous optimization
- B2B link building & authority: Acquire high-quality backlinks in the SaaS/B2B environment
- Identify relevant platforms and partnerships
- Increase domain authority
- Search Ads (Google & Microsoft): Plan, manage and optimize campaigns
- Responsible for budget and performance (e.g., CPL, conversion rate)
- Integrate SEO and paid data
- Further develop tracking & attribution (GA4)
- Local SEO (plus): Optimize local visibility (Google Business Profile, NAP)
- Build local landing pages and manage reviews
- AI visibility (forward-looking): Monitor AI search trends
- Implement initial optimizations for generative search environments
Requirements
- Several years of hands-on SEO experience (agency or in-house)
- Proven experience generating B2B leads through SEO
- Experience with Google Ads; Microsoft Ads is a plus
- Proficient with tools such as GA4, Search Console, SEMrush, Sistrix or Screaming Frog
- Analytical, structured and independent working style
- Interest in AI search / generative search
- Fluent German and good English skills
Benefits
- Flexible working hours within a 38-hour workweek
- Mobile office / remote work
- Company smartphone available
- Subsidized lunch
- Company pension plan
- Subsidized gym membership
- Corporate benefits program
- Company events
- Company bike (JobRad)
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