Hybrid Retail Marketing Officer

at Digitalenta

• Job title: Retail Marketing Officer
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Stockholm, Sweden

About the role

• Retail Marketing Officer for Samsung creating in-store communication and supporting sales strategies. Develops Nordic retail marketing strategies and ensures product visibility across various channels.

Responsibilities

• Deliver best in class product visibility and communication in all retailer stores across the Nordics
• Developing in-store communication such as POS & Displays together with agency
• Create store activations and brand building visuals
• Support Field trainers and KAM in stores during various key periods such as Black week
• Present findings, activities and reports to wider team & senior management
• Develop the Nordic retail communication strategy in alignment with Global & Nordic marketing strategy
• Develop local communication and best practices based upon Global guidelines
• Implement and maintain Samsung in-store communication with the objective of enhancing brand presence and increasing sell out
• Set the in-store Point of Sale strategy, and align strategy with sales and retailers
• Create both brand building, product understanding and sales driving communication for promotions, product launches and always on positioning
• Responsible for full life cycle of in-store material (digital and physical): design, production, installation, and maintenance
• Identify analysis needs based on available POS data, participate in analysis, and define conclusions and actions

Requirements

• Minimum of 4 years of marketing project management, preferably within retail field or in-store communication
• Confident and skilled at marketing project management with proven track record of delivering projects with multiple stakeholders, tight deadlines and with strong ROI
• Proven track record of setting plans based on overall marketing strategy and presenting plans with both internal and external stakeholders
• Experience in working with retail stores, with a good understanding of retail and shopper behavior during the shopping journey
• Creative problem-solver with a natural drive to see solutions instead of problems
• Required language skills: Swedish and English

Benefits

• Generous package including healthcare allowance
• Insurance policy
• Paid vacation days
• Pension savings
• Dedicated consultant manager available throughout employment
• Optional networking activities with our network of consultants