Junior Analyst managing benefits routines in healthcare assistance for RD Saúde, meeting demands and processing data efficiently.
About the role
- Salesforce Marketing Cloud Administrator managing platform administration, campaign execution, and data integrity for global marketing technology team. Collaborating with stakeholders for best practices and innovation in marketing automation.
Responsibilities
- Manage user roles, permissions, and platform configurations across SFMC.
- Monitor system health, troubleshoot issues, and ensure compliance with governance standards.
- Maintain security, data integrity, and adherence to privacy regulations (GDPR, CAN-SPAM).
- Support end-to-end campaign delivery across Email Studio, Journey Builder, Automation Studio, and Content Builder.
- Build, test, and schedule dynamic journeys and automations using AMPscript and SQL.
- Drive campaign optimisation through personalisation, performance tracking, and continuous improvement.
- Collaborate with Salesforce CRM teams to ensure accurate data syncs and segmentation.
- Manage data extensions, imports, and platform integrations (API, FTP, etc.) with reliability and scalability in mind.
- Provide expert guidance on campaign execution and platform best practices.
- Lead change management for platform updates, ensuring robust documentation, testing, and version control.
Requirements
- 2–5 years hands-on experience as an SFMC Administrator or Marketing Automation Specialist.
- Proficiency in AMPscript, SQL, HTML/CSS, and data-driven email personalisation.
- Strong experience with Automation Studio, Journey Builder, and campaign segmentation.
- Familiarity with Salesforce CRM (Sales Cloud) and system integrations.
- Proven ability to engage marketing and IT stakeholders, balancing technical detail with clear communication.
- Strong organisational skills with the ability to manage multiple campaigns in a global context.
- Desirable Salesforce Marketing Cloud certifications (Administrator, Email Specialist, Developer).
- Experience working in a distributed global team or with UK/EMEA stakeholders.
- Knowledge of governance and change control processes.
- Awareness of data protection and privacy regulations (GDPR, CAN-SPAM, consent management).
Benefits
- Diversity & Inclusion Statement: Kaplan is committed to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations.
- Equal opportunity employer
- Drug-free workplace
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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