Account Lead embedded in a client's team, focusing on the marketing of a new sports attraction. Overseeing strategy, performance, and campaign execution in a hybrid workplace.
About the role
- VP of Marketing leading global marketing and communications strategies for Kami's digital classroom platform. Overseeing branding efforts and cross-functional alignment to drive business growth.
Responsibilities
- Define and lead Kami’s global marketing and communications strategy, ensuring consistency of brand message, tone, and experience across all touchpoints.
- Provide strategic oversight of content, digital marketing, product marketing, social media, and events to ensure a unified and impactful brand presence.
- Develop and execute the annual marketing plan, including campaign calendars, budgets, and performance metrics aligned with business goals.
- Champion Kami’s brand evolution, ensuring it reflects our mission, values, and product innovation across global markets.
- Lead, mentor, and inspire a high-performing marketing team, fostering creativity, accountability, and collaboration.
- Continuously monitor market dynamics, industry trends, and customer insights to identify opportunities for growth and differentiation.
- Oversee the development and delivery of all marketing initiatives, ensuring excellence across campaigns, launches, and communications.
- Partner with Sales, Product, and Customer Success leaders to ensure marketing strategies support revenue, adoption, and retention goals.
- Drive sales enablement, ensuring the commercial team has the tools, content, and insights needed to effectively position and sell Kami’s solutions.
- Collaborate with the executive team to align marketing priorities with company-wide objectives and investment strategies.
- Manage relationships with key agencies, media partners, and strategic collaborators, ensuring alignment, value, and accountability.
Requirements
- Proven senior leadership experience in developing and executing comprehensive marketing and communications strategies.
- Expertise in brand management, digital marketing, media campaigns, and creative team guidance.
- Demonstrated ability to set marketing budgets, define KPIs, and report on campaign effectiveness and ROI.
- Experience utilizing market analysis and data (including internal databases) to inform and adjust strategic planning.
- Strong track record of successful cross-functional partnerships, particularly with Sales teams.
Benefits
- A people-first employer that is on an inspiring mission to build the future of education while changing the lives of millions
- High calibre and diverse team ranging from successful startup veterans, to Fortune 500 and big tech professionals
- Continuous learning and development opportunities, including subsidised course fees, certifications, conferences, and free access to Udemy and more
- A strong mission; the satisfaction of knowing you’re not only helping modern-day superheroes, aka teachers but also helping them shape the minds of future generations all across the globe
- Happy customers: Helping thousands of schools worldwide through the digital transformation of education for the 21st century.
- Huge potential: Already used by 50M users in 175 countries.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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