Influencer Marketing Manager at Pulse Advertising leading influencer and social campaigns. Collaborating with clients and shaping marketing strategies in the UK team.
About the role
- Influencer Marketing Manager at Joko focusing on user growth through performance-driven influencer partnerships. Collaborating with cross-functional teams to optimize influencer acquisition strategies.
Responsibilities
- Own influencer marketing direction and roadmap
- Identify the platforms, creator profiles, verticals, and formats with the strongest potential to drive user acquisition.
- Run structured tests across creator types, formats, and creative angles to identify what drives the most efficiency acquisition.
- Handle influencer collaborations end-to-end: sourcing, outreach, negotiation, contracting, content briefing and validation, invoicing, and performance tracking.
- Build trusted, long-term relationships with influencers and animate the community through dedicated communications, programs, and key moments that strengthen engagement and loyalty.
- Own acquisition-focused KPIs such as LTV, CAC, and retention at the creator level.
- Partner closely with Product and Data teams to ensure reliable tracking and attribution.
- Draw data-driven learnings from each influence collaboration to continuously refine creator selection, incentives, formats, and messaging based on performance insights.
- Keep a sharp eye on influencer trends, platforms, and creator dynamics.
- Proactively explore new formats, creator profiles, and collaboration models.
- Share insights internally to keep raising the bar on influencer-led acquisition.
Requirements
- 5+ years of experience in marketing or growth roles, including at least 2 years dedicated to influencer marketing.
- Native-level French and fluent English, written and spoken.
- Strong understanding of influencer ecosystems: You know how to identify, recruit, and manage creators at scale, and how to build long-term, performance-oriented partnerships.
- Operational excellence: You’re highly organized, detail-oriented, and able to manage multiple creators, campaigns, and workflows in parallel.
- User-centric mindset: You’re eager to understand users, how they think, what they value, and how they respond to content and messages.
- Analytical skills: You’re comfortable analyzing performance data and translating insights into impactful actions.
- Mindset: Entrepreneurial, AI-curious and hands-on.
Benefits
- Flexible remote *(only to specific fully remote positions)*: If you live in Paris, you can choose to work from our office or from home with no constraints. If you live elsewhere, we can provide access to a coworking space and a coworking budget.
- Work from anywhere *(full-time only)*: Want to spend a month in Italy while working? Full-time employees can work from most countries in the world for up to 3 months per year.
- After 4 years, spend one month in our New York office
- Yearly offsite in amazing locations and budget for team-building events & quarterly in-person gatherings
- Contribution to your ClassPass subscription
- 8-week paid parental leave
- …and much more, check the full list here!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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