Sales Specialist selling pest management services and products to residential customers for Rentokil. Focus on maintaining customer service and growing business through assessments and inspections.
About the role
- Marketing and Business Development for HVAC products. Increasing revenue growth, market share, and portfolio profitability across various HVAC solutions.
Responsibilities
- Develop and execute comprehensive go-to-market (GTM) plans for HVAC product lines including equipment, controls, accessories, and retrofit solutions.
- Define compelling value propositions and differentiated messaging for key stakeholders such as consultants, engineers, facility managers, distributors, installers, and contractors.
- Support specification-driven selling through technical content, BIM integration, and spec-writing enablement.
- Lead and coordinate new product launches, line extensions, and product rationalization initiatives.
- Partner with engineering, supply chain, quality, and operations to ensure readiness, compliance, and time-to-market alignment.
- Monitor product performance and recommend pricing, positioning, or portfolio optimization actions.
- Build, expand, and enable a high-performing distributor and channel partner ecosystem.
- Design and manage channel programs including margins, rebates, MDF/co-op funding, incentive structures, certification, and training.
- Plan and execute multi-channel demand generation programs including digital campaigns, content marketing, events, trade shows, and webinars.
- Monitor product-line and segment-level profitability and recommend corrective actions as needed.
- Deliver technical and commercial training to internal sales teams and channel partners.
Requirements
- Bachelor’s degree in Marketing, Business, Engineering (Mechanical/Electrical), or a related field; advanced degree or relevant certifications preferred.
- 5–12+ years of experience in B2B marketing, business development, product marketing, or channel management within HVAC, building systems, or industrial equipment sectors.
- Proven success in product launches, channel growth, and demand generation with measurable business impact.
- Strong understanding of HVAC products, applications, installation practices, and regulatory standards.
- Familiarity with ENERGY STAR, AHRI ratings, DOE efficiency guidelines, and regional building codes.
- Ability to interpret technical specifications, drawings, and BIM/CAD assets.
- Strategic thinking with strong analytical and business acumen; ability to translate data into actionable insights.
- Expertise in product positioning, pricing strategy, competitive analysis, and portfolio management.
- Demonstrated experience working cross-functionally with sales, engineering, operations, and finance teams.
- Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo).
- Proficiency in analytics and reporting tools such as Google Analytics (GA4), Power BI, or Tableau.
Benefits
- Outstanding career development opportunities which will stretch your abilities and channel your talents
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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