Area Sales Manager responsible for leading District Sales Managers in the beverage distribution industry. Fostering team development and ensuring operational excellence across districts.
Responsibilities
Create and communicate a clear, compelling vision for the area that aligns teams to company priorities and performance goals
Lead change initiatives across the area, fostering innovation, accountability, and continuous improvement
Make sound strategic judgments by recognizing patterns, risks, and opportunities across multiple districts and market segments
Inspire commitment and collaboration across districts to achieve results
Manage, coach, and develop DMs to ensure strong leadership of their teams and effective execution in all accounts
Provide direction, supervision, training, evaluation, and development to support each DM team’s success
Reinforce consistent work-with schedules; conduct coaching days in the field with DMs and Sales Consultants
Collaborate with DMs on personnel matters and territory alignment; maintain overall responsibility for area personnel issues and team structure
Establish area-wide accountability standards, conduct performance evaluations for DMs with clear development plans and measurable goals
Lead talent planning, recruiting, onboarding, and succession planning for leadership roles across the area
Cultivate an inclusive, high‑achievement culture and address escalations professionally and promptly
Assist the Division leader in developing and executing a successful business plan for the area
Manage portfolio profitability to meet plan goals; ensure pricing discipline and guardrails are followed
Maintain accurate inventory levels and collaborate with cross‑functional teams to balance supply, demand, and execution
Monitor KPIs (distribution, depletions, revenue/margin, display/feature compliance, new item speed‑to‑shelf) to keep the area on plan; analyze results and course‑correct as needed
Ensure routing, workload balance, and operational efficiency across districts
Assist in developing sales plans, quotas, and supplier objectives, including the methods to achieve those goals
Set sales goals at the area and district level; guide DMs in building actionable plans to achieve them
Review and communicate sales vs. goal progress regularly
Ensure execution on new item launches, priority brand programming, retail placements, and sell‑through
Educate and develop staff to improve product knowledge and execution excellence
Present in the market with DMs and their teams to evaluate execution, coach in real time, and strengthen retailer and supplier relationships
Build and maintain strong relationships with key suppliers; represent the area in business reviews, planning meetings, and market visits
Work closely with supplier partners to create a positive, solutions‑oriented environment and achieve mutually established goals
Align supplier goals with area and district plans; manage portfolio priorities to ensure proper exposure and focus for critical brands
Partner with suppliers, Sales Directors, and internal teams to create area‑wide synergy and a unified go‑to‑market strategy
Requirements
Bachelor’s degree preferred
Minimum 2+ years in a District Manager role, (or higher) required
4+ years overall sales experience, preferred in the wine or spirits industry
Proven leadership, coaching, and talent-development capabilities
Excellent interpersonal and communication skills; able to influence across organizational levels
Exceptional analytical, planning, and problem-solving skills with strong financial acumen
Proficient in MS Office and familiar with PowerBI, Pocket Advantage, Workday, and JB pricing/profit tools a plus
Ability to lift up to 50 lbs. of product
Valid driver’s license, satisfactory driving record, and reliable transportation
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