About the role

  • Area Sales Manager responsible for leading District Sales Managers in the beverage distribution industry. Fostering team development and ensuring operational excellence across districts.

Responsibilities

  • Create and communicate a clear, compelling vision for the area that aligns teams to company priorities and performance goals
  • Lead change initiatives across the area, fostering innovation, accountability, and continuous improvement
  • Make sound strategic judgments by recognizing patterns, risks, and opportunities across multiple districts and market segments
  • Inspire commitment and collaboration across districts to achieve results
  • Manage, coach, and develop DMs to ensure strong leadership of their teams and effective execution in all accounts
  • Provide direction, supervision, training, evaluation, and development to support each DM team’s success
  • Reinforce consistent work-with schedules; conduct coaching days in the field with DMs and Sales Consultants
  • Collaborate with DMs on personnel matters and territory alignment; maintain overall responsibility for area personnel issues and team structure
  • Establish area-wide accountability standards, conduct performance evaluations for DMs with clear development plans and measurable goals
  • Lead talent planning, recruiting, onboarding, and succession planning for leadership roles across the area
  • Cultivate an inclusive, high‑achievement culture and address escalations professionally and promptly
  • Assist the Division leader in developing and executing a successful business plan for the area
  • Manage portfolio profitability to meet plan goals; ensure pricing discipline and guardrails are followed
  • Maintain accurate inventory levels and collaborate with cross‑functional teams to balance supply, demand, and execution
  • Monitor KPIs (distribution, depletions, revenue/margin, display/feature compliance, new item speed‑to‑shelf) to keep the area on plan; analyze results and course‑correct as needed
  • Ensure routing, workload balance, and operational efficiency across districts
  • Assist in developing sales plans, quotas, and supplier objectives, including the methods to achieve those goals
  • Set sales goals at the area and district level; guide DMs in building actionable plans to achieve them
  • Review and communicate sales vs. goal progress regularly
  • Ensure execution on new item launches, priority brand programming, retail placements, and sell‑through
  • Educate and develop staff to improve product knowledge and execution excellence
  • Present in the market with DMs and their teams to evaluate execution, coach in real time, and strengthen retailer and supplier relationships
  • Build and maintain strong relationships with key suppliers; represent the area in business reviews, planning meetings, and market visits
  • Work closely with supplier partners to create a positive, solutions‑oriented environment and achieve mutually established goals
  • Align supplier goals with area and district plans; manage portfolio priorities to ensure proper exposure and focus for critical brands
  • Partner with suppliers, Sales Directors, and internal teams to create area‑wide synergy and a unified go‑to‑market strategy

Requirements

  • Bachelor’s degree preferred
  • Minimum 2+ years in a District Manager role, (or higher) required
  • 4+ years overall sales experience, preferred in the wine or spirits industry
  • Proven leadership, coaching, and talent-development capabilities
  • Excellent interpersonal and communication skills; able to influence across organizational levels
  • Exceptional analytical, planning, and problem-solving skills with strong financial acumen
  • Proficient in MS Office and familiar with PowerBI, Pocket Advantage, Workday, and JB pricing/profit tools a plus
  • Ability to lift up to 50 lbs. of product
  • Valid driver’s license, satisfactory driving record, and reliable transportation
  • Must pass criminal background check and MVR.

Benefits

  • Medical/Dental/Vision Insurance
  • Bi-weekly pay
  • Salary position with eligibility for incentives
  • Mileage reimbursement
  • 401(k) program

Job title

Area Manager, Retail

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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