Senior Manager developing 1-1 ABM programs for strategic accounts at JLL. Collaborating across teams to deliver personalized marketing initiatives and drive account engagement.
Responsibilities
Lead the 1-1 ABM program for the most strategic accounts of our Real Estate Management Services business.
Identify key accounts and work closely with the industry marketing and communications teams to develop personalized programs for each account.
Implement various digital campaigns, events, content, and thought leadership initiatives to drive engagement and interest from target accounts.
Collaborate with cross-functional teams: Work closely with Sales, Account Management, and Marketing teams to develop joint account plans, define high-touch strategies, and identify growth opportunities.
Personalization and segmentation: Develop a deep understanding of target accounts and their pain points, goals, and challenges.
Measure and analyze campaign performance: Establish clear metrics to evaluate the effectiveness of ABM initiatives.
Stay up to date with industry trends: Keep abreast of the latest trends, technologies, and best practices in ABM.
Requirements
Highly professional, dynamic, and resilient teammate with a positive, can-do attitude
Experience partnering with sales and business development programs
Strong stakeholder management skills with the ability to manage expectations and maintain positive relationships
Bachelor’s degree in marketing, Business, or a related field. MBA preferred
Proven experience (5+ years) as an account-based marketing professional
Strong understanding of B2B marketing, profiling ideal personas, and full-funnel engagement strategy
Proficiency in analyzing accounts and buying groups utilizing CRM, marketing automation platforms, intent tools such as 6Sense, B2B Ad Tech, and other primary sources
Excellent project management skills and ability to manage multiple initiatives simultaneously
Strategic thinker with a data-driven approach and strong analytical skills
Define repeatable processes to expand the ABM program across strategic accounts
Exceptional communication and presentation abilities.
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