Analista de Marketing creating performance - focused content initiatives at +A Educação. Collaborating with marketing teams to deliver impactful educational experiences.
About the role
- Field Marketing Manager at JETSET Pilates linking corporate marketing efforts with franchise needs. Supporting marketing initiatives for franchise locations to drive engaged client experiences.
Responsibilities
- Serve as the primary marketing contact for JETSET Pilates franchisees, providing support and consultation regarding local marketing strategy, resources, and brand standards.
- Partner with new franchisees during pre-opening and presales, ensuring the 16-week playbook is executed successfully with a focus on lead generation, conversions, and founding member acquisition.
- Support franchisees in sales alignment, collaborating with studio teams to ensure marketing and sales strategies work together to drive first visits, intro offers, and memberships.
- Guide franchisees on leveraging national campaigns, toolkits, and assets for their local markets—adapting resources for optimal local impact.
- Develop and maintain strong relationships with franchise operators, addressing questions and sharing marketing best practices to elevate local execution.
- Monitor franchisee-led marketing initiatives, local engagements, and in-market performance using data from CRM, digital channels, and studio feedback.
- Compile and analyze local marketing reports, identifying trends, successes, and areas for improvement across franchise locations.
- Report key findings, insights, and recommendations to the Director of Field Marketing, informing overall strategy.
- Conduct periodic assessments with franchisees, recommending actionable tactics to strengthen local brand presence, member acquisition, and retention.
- Ensure franchisee compliance with brand guidelines and marketing policies, providing feedback and support to uphold consistency and quality.
- Collaborate with the Director of Field Marketing to refine and optimize the franchise support program based on field learnings and feedback.
Requirements
- Bachelor’s degree in Marketing, Business, or related field.
- Experience in franchise, retail, or fitness/health industries preferred.
- Strong understanding of sales-marketing integration and pre-opening campaign execution is a plus.
- Project management and organizational skills, with experience supporting multiple projects simultaneously.
- Data-driven approach and proficiency in tracking local marketing KPIs, performance analysis, and reporting.
- Strong relationship management skills and the ability to influence
- Passion for fitness, wellness, and delivering exceptional customer/member experiences.
- This role requires approximately 25–35% travel, primarily to support pre-sales, studio openings, and field training.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
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