Field Marketing Manager responsible for managing marketing strategy for expert accounting partners. Driving events and partnerships at fintech Kolecto while enhancing visibility and engagement.
Responsibilities
Lead the field marketing strategy dedicated to accounting firm partners: organize and run all events (conferences, trade shows, webinars, workshops) to strengthen Kolecto's visibility and engagement with this priority audience.
Develop strategic partnerships: identify and establish collaborations with key industry players to expand Kolecto's influence within the accounting ecosystem.
Support sales for accounting partners: provide tailored content and tools, and assist them in showcasing Kolecto's solutions (training, support, follow-up).
Coordinate field marketing activities: work closely with internal teams (marketing, sales, product) and partners to align messaging, meet deadlines, and maximize impact.
Analyze and optimize field feedback: surface trends, needs, and partner feedback from accounting firms to adjust product and marketing strategy.
Requirements
Proven experience: minimum 5 years in Field Marketing, including at least 2 years in a similar role (Field Marketing, Event Marketing, or B2B Partnerships), ideally within accounting firms or accounting software vendors.
Project management and organizational expertise: ability to manage multiple projects, meet deadlines, and coordinate complex events (logistics, communications, follow-up).
Political acumen and understanding of sector-specific issues: in-depth knowledge of accounting sector dynamics (regulations, firm expectations, competition) to tailor strategy.
Fieldwork and client relations: enjoyment of interpersonal contact, ability to represent Kolecto externally (travel required), and to rally stakeholders around projects.
Autonomy and proactivity: able to take initiative, anticipate needs, and quickly adapt to field feedback.
Benefits
Up to 3 days of remote work
Annual RTT days (approx. 10 days/year)
Digital meal vouchers worth €11.52 (tax incl.) per working day, 60% covered by Kolecto
Supplementary health insurance (Alan Blue) 70% covered by Kolecto
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