Hybrid Senior Marketing Manager

Posted last week

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About the role

  • Own the planning, development, and end-to-end execution of Intentsify's core pillar campaigns.
  • Drive sophisticated ABM strategy and execution.
  • Serve as a central point of contact to ensure all marketing activities support current pillar campaign goals and messaging.
  • Play a key role in the planning and execution of our annual conference sponsorships and other event marketing initiatives.
  • Work closely with digital marketing to ensure campaign frameworks, audience targeting, and asset requirements are fully aligned and optimized for paid and organic channels.
  • Collaborate with RevOps for campaign performance, marketing attribution, funnel conversion, and overall ROI.

Requirements

  • 5+ years of experience in B2B marketing, ideally within the technology sector.
  • Proven experience planning and executing complex, integrated marketing campaigns across multiple channels.
  • Sophisticated knowledge of ABM and experience executing targeted campaigns for cross-sell and expansion.
  • Strong understanding of both organic and paid channels and how to align campaign strategy with channel best practices.
  • Technical proficiencies with Hubspot, Salesforce, Wordpress, webinar platforms, direct mail platforms, and other MarTech platforms.
  • Exceptional project management, organization, and communication skills.
  • Demonstrated ability to use data to measure campaign impact and inform future strategy.

Job title

Senior Marketing Manager

Job type

Experience level

Senior

Salary

$110,000 - $130,000 per year

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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