Hybrid Senior Marketing Manager

at Intentsify

• Job title: Senior Marketing Manager
• Job type: Full Time
• Experience level: Senior
• Salary: $110,000 - $130,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: WordPress
• Location requirements: Hybrid, Westwood, United States

About the role

• Senior Marketing Manager at Intentsify, leading integrated marketing efforts and core pillar campaigns. Requires expertise in ABM strategies and data-driven demand generation.

Responsibilities

• Own the planning, development, and end-to-end execution of Intentsify's core pillar campaigns.
• Drive sophisticated ABM strategy and execution.
• Serve as a central point of contact to ensure all marketing activities support current pillar campaign goals and messaging.
• Play a key role in the planning and execution of our annual conference sponsorships and other event marketing initiatives.
• Work closely with digital marketing to ensure campaign frameworks, audience targeting, and asset requirements are fully aligned and optimized for paid and organic channels.
• Collaborate with RevOps for campaign performance, marketing attribution, funnel conversion, and overall ROI.

Requirements

• 5+ years of experience in B2B marketing, ideally within the technology sector.
• Proven experience planning and executing complex, integrated marketing campaigns across multiple channels.
• Sophisticated knowledge of ABM and experience executing targeted campaigns for cross-sell and expansion.
• Strong understanding of both organic and paid channels and how to align campaign strategy with channel best practices.
• Technical proficiencies with Hubspot, Salesforce, Wordpress, webinar platforms, direct mail platforms, and other MarTech platforms.
• Exceptional project management, organization, and communication skills.
• Demonstrated ability to use data to measure campaign impact and inform future strategy.