Senior Manager leading creator marketing strategy and execution for major retail client. Collaborating with cross - functional teams to drive successful creator - focused campaigns and programs.
About the role
- Senior Marketing Manager at Intentsify, leading integrated marketing efforts and core pillar campaigns. Requires expertise in ABM strategies and data-driven demand generation.
Responsibilities
- Own the planning, development, and end-to-end execution of Intentsify's core pillar campaigns.
- Drive sophisticated ABM strategy and execution.
- Serve as a central point of contact to ensure all marketing activities support current pillar campaign goals and messaging.
- Play a key role in the planning and execution of our annual conference sponsorships and other event marketing initiatives.
- Work closely with digital marketing to ensure campaign frameworks, audience targeting, and asset requirements are fully aligned and optimized for paid and organic channels.
- Collaborate with RevOps for campaign performance, marketing attribution, funnel conversion, and overall ROI.
Requirements
- 5+ years of experience in B2B marketing, ideally within the technology sector.
- Proven experience planning and executing complex, integrated marketing campaigns across multiple channels.
- Sophisticated knowledge of ABM and experience executing targeted campaigns for cross-sell and expansion.
- Strong understanding of both organic and paid channels and how to align campaign strategy with channel best practices.
- Technical proficiencies with Hubspot, Salesforce, Wordpress, webinar platforms, direct mail platforms, and other MarTech platforms.
- Exceptional project management, organization, and communication skills.
- Demonstrated ability to use data to measure campaign impact and inform future strategy.
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