Own the planning, development, and end-to-end execution of Intentsify's core pillar campaigns.
Drive sophisticated ABM strategy and execution.
Serve as a central point of contact to ensure all marketing activities support current pillar campaign goals and messaging.
Play a key role in the planning and execution of our annual conference sponsorships and other event marketing initiatives.
Work closely with digital marketing to ensure campaign frameworks, audience targeting, and asset requirements are fully aligned and optimized for paid and organic channels.
Collaborate with RevOps for campaign performance, marketing attribution, funnel conversion, and overall ROI.
Requirements
5+ years of experience in B2B marketing, ideally within the technology sector.
Proven experience planning and executing complex, integrated marketing campaigns across multiple channels.
Sophisticated knowledge of ABM and experience executing targeted campaigns for cross-sell and expansion.
Strong understanding of both organic and paid channels and how to align campaign strategy with channel best practices.
Technical proficiencies with Hubspot, Salesforce, Wordpress, webinar platforms, direct mail platforms, and other MarTech platforms.
Exceptional project management, organization, and communication skills.
Demonstrated ability to use data to measure campaign impact and inform future strategy.
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