Hybrid Messaging Deliverability Specialist – SMS/WhatsApp

at Insider One

• Job title: Messaging Deliverability Specialist – SMS/WhatsApp
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: JavaScript, SMTP
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• SMS/WA Specialist enhancing client SMS marketing efforts for a global marketing platform. Develop strategies, oversee SMS/WA services, and deliver actionable performance reports.

Responsibilities

• Develop SMS/WA strategies for fast-growing clients
• Determine the segmentation strategy, sequencing, and dynamic content for all SMS/WA clients
• Work closely and consistently with the team to collaborate on the best strategies for our clients.
• Deliver monthly reports with analysis of the performance of campaigns/flows along with strategic recommendations for continual improvement
• Must have knowledge for SMS sender ID, ling code, short code, Branded URL
• Monitor campaign delivery, troubleshoot issues, and ensure timely delivery of SMS messages
• Stay up-to-date with SMS marketing regulations and best practices.
• Ensure compliance with relevant laws (e.g., TCPA) and maintain an understanding of opt-in and opt-out processes.
• In-depth knowledge of TCPA Guidelines and Regulations
• Knowledge of various platforms (Twilio,, Sinch, and other SMS platforms)
• Should be aware of creating WhatsApp Business Accounts, and verifying phone numbers in a single flow
• Should be aware of WhatsApp usage policies, brands, and content filtration policy.
• Provision of status updates to the customer after each spot check and mitigation
• Responsible for manual system testing, checking, and scanning of content, plus follow on recommendations re. best practices and SMS/WA methods.
• Prepare presentations that document key learnings from test results.
• Conduct monthly meetings with customers on "Lessons Learned" from each campaign, including successes and challenges, and use these to develop better campaigns in the future.
• Proactively investigate and manage issues affecting email deliverability.
• Create and deliver reports to demonstrate factors affecting deliverability and reputation.
• Developing materials to promote the team, including presentation materials and case studies that highlight the challenges faced and the creativity, technology and methods used to overcome them.
• Understand and follow workplace policies and procedures.

Requirements

• **Bachelor's degree** (preferably in Business, Computer Science, or a related field).
• **3+ years of relevant experience/knowledge in the following areas**:
• Digital Marketing (focus on customer acquisition, development, and retention)
• Campaign planning, execution, segmentation, and targeting techniques
• Email technology, including deliverability operations
• Expertise in audience development through email platforms
• Familiarity with major ESPs, Google Analytics, and email analytics systems
• Experience working with major inbox providers on deliverability and emerging delivery challenges
• Knowledge of email, SMTP, MTAs, IP strategies, authentication technologies, reputation strategies, data hygiene, privacy, opt-in policies, anti-spam policies, SNDS, JMRP, Google Postmaster, Yahoo FBL
• A proven track record of growing customer engagement
• Basic HTML and email design/production experience
• Expertise in HTML, CSS, JavaScript, and other coding paradigms for digital marketing
• ** Additional Skills**:
• Extremely organized and thorough
• Track record of successful consulting
• Excellent written and verbal communication skills
• Ability to work effectively in both team environments and independently
• Ability to travel infrequently
• Strong problem-solving skills, including diagnosis, root-cause assessment, option evaluation, and resolution
• Superior conflict resolution, decision-making, and interpersonal skills
• Ability to manage multiple responsibilities and assignments under strict deadlines
• A genuine interest in business challenges and ideation of solutions to meet customer objectives
• Knowledge of SaaS products and customer base preferred
• Experience with an ESP, ISP, and email deliverability systems is a plus

Benefits

• Be part of a diverse team that’s as global as it gets — where every voice is heard and 50+ nationalities build together.
• Level up with internal trainings covering AI fundamentals, coding, foreign languages, and a wide range of personal development skills.
• Feed your curiosity with access to Spotify, LinkedIn Learning, Blinkist, MasterClass, and CloudGuru.
• Become a Shareowner through our eligibility-based “ESOP” and own a piece of what you build.
• Help build the team you want to work with and enjoy rewarding referral bonuses.
• Opportunities to give back to your community through volunteering and purpose-driven social impact projects.