Marketing Intern supporting content creation, social media, and event organization for Lincoln Electric. Collaborating on creative campaigns and managing promotional materials in Brazil.
About the role
- Customer Marketing Manager responsible for maximizing sales and marketing activities at iNova Health. Leading promotional strategies, budget management, and stakeholder collaborations in a hybrid role.
Responsibilities
- Execute the Sales & Marketing Activity Plan (SMAP), align objectives and sales targets, and lead monthly cycle meetings to achieve full-year results.
- Define and analyse account-level promotional strategies to drive volume, value, and GP; partner with KAMs for timely reviews and actionable learnings.
- Oversee design, development, budgeting, and execution of POS materials, including product sampling and advertising assets.
- Develop master planograms, roll out by account, and monitor SKU availability with KAMs to reduce out-of-stock levels.
- Manage the Trade Marketing budget, deliver cost efficiencies, and collaborate with agencies to enhance POS effectiveness.
- Align in-store messaging with ATL campaigns, driving shopper-first thinking to capture attention at point of purchase.
- Organise brand activations, PR events, trade shows, and exhibitions to support marketing strategy and sales growth.
- Build capability of beauty assistants, promoters, and merchandisers to improve stock availability, sales performance, and product knowledge.
- Monitor and report on competitive activity (pricing, promotions, claims, GWPs), providing monthly market insights to stakeholders.
- Collaborate effectively across Sales, Marketing, Finance, regional teams, and external partners to ensure seamless execution.
Requirements
- Degree in Business Administration or Marketing
- 8+ years’ experience in trade marketing management, ideally within FMCG or Consumer Healthcare; skincare/personal care background is an advantage.
- Strong knowledge of Modern Trade Channels with proven success in developing and implementing promotional strategies.
- Excellent negotiation, leadership, and communication skills (written and verbal).
- Skilled in analyzing sales-out data (AC Nielsen, Egg Digital, C-Scan) and translating insights into action.
- Experienced in managing multiple cross-functional teams and presenting effectively to senior leadership and stakeholders.
- Proficient in report writing, business correspondence, and procedure documentation.
- Strong command of English and solid proficiency in MS Office (Outlook, Excel, PowerPoint, Word, Project).
- Willingness to travel occasionally.
- Attention to detail, logical and accurate working style, with strong organizational skills.
- Self-starter with a positive “can-do” attitude, adaptable to change, and eager to learn new skills.
- Demonstrates high personal and professional ethics, integrity, and commitment to supporting team members.
- Flexible and agile thinker with the ability to meet deadlines and follow through on pending issues.
Benefits
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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