Senior Social Media Expert developing innovative paid media strategies across various channels for E.ON. Focused on enhancing brand visibility and optimizing customer engagement through automation.
About the role
- Social Media Specialist contributing to Inogen’s brand presence across platforms. Engaging patients and healthcare professionals while managing content and community interactions.
Responsibilities
- Create, edit, and publish daily social content (posts, Reels, Stories, videos, graphics)
- Maintain the social media content calendar and ensure alignment with brand messaging and campaigns
- Write clear, engaging captions tailored to each platform
- Collaborate with Creative or external resources to produce assets when needed
- Monitor comments, messages, and community conversations across all channels
- Respond to questions, escalate issues appropriately, and maintain a strong brand voice
- Identify opportunities to engage with customers, creators, partners, and relevant conversations
- Schedule and publish content across platforms using scheduling tools (HubSpot)
- Stay on top of platform updates, best practices, and emerging trends
- Support influencer collaborations, partnerships, and user-generated content (UGC) sourcing
- Track and analyze performance data across posts, campaigns, and platforms
- Prepare weekly and monthly performance reports with insights and recommendations
- Test new content formats, posting times, and creative approaches to improve reach and engagement
- Monitor competitive activity and surface new ideas that keep the brand relevant
Requirements
- 0–3 years of experience managing social media accounts for a brand or agency
- Strong knowledge of Instagram, Facebook, and LinkedIn (YouTube and WhatsApp a plus)
- Hands-on experience creating content—especially short-form video
- Excellent writing skills with an eye for visual detail and on-brand storytelling
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Familiarity with analytics dashboards and social media performance metrics
- Proactive, creative thinker who brings fresh ideas and thrives in collaborative environments
- Experience working in DTC, healthcare, wellness, consumer products, or regulated industries (Nice to Have)
- Graphic design experience (Canva, Adobe Creative Suite) (Nice to Have)
- Experience working with influencers, creators, or UGC programs (Nice to Have)
- Basic knowledge of paid social or boosting posts (Nice to Have)
Benefits
- health, dental, and vision insurance
- 401(k) plan plus employer contribution and match
- generous paid leaves such as vacation and sick leave
- paid volunteer time
- company-sponsored benefits
- yearly performance bonus incentive plan
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