Product Owner leading B2B data strategy and digital segmentation at Inmetrics. Ensuring data product compliance and operationalizing audience segments for marketing strategies.
Responsibilities
Lead the B2B data strategy and digital segmentation as a competitive advantage.
Roadmap management: define and prioritize the backlog for corporate data products (Firmographics and Intent Data) and digital audiences (Individuals/Companies).
Ensure the quality of the companies' Golden Record (CNPJ, CNAE, Revenue) to support Account-Based Marketing (ABM) strategies.
Operationalize audience segments in CDP/DMP platforms, focusing on Lookalike models and third-party data enrichment.
Ensure that all data products comply with LGPD, maintaining ethical standards and information security.
Validate whether the tools (Ignite, Bluebox) are addressing the real needs of clients' Growth and CRM teams.
Requirements
Solid experience as a Product Owner for data products or marketing platforms (MarTech/AdTech).
Deep knowledge of B2B data modeling and CRM/Marketing Automation flows.
Ability to monitor B2B funnel KPIs (MQL > SQL and conversion rates).
Soft skills: execution-oriented mindset, proactive attitude, and excellent communication with engineering and data science teams.
Fluent English, with the ability to operate in multilingual environments and collaborate with international teams.
Benefits
Bradesco Health Plan (30% co-payment)
Bradesco Dental Plan (no employee contribution)
Life Insurance
Wellhub (Gympass)
Childcare assistance
Support for children with special needs
Payroll-deductible loan options
Private pension plan
Pet benefit
SESC membership
Conexa telemedicine
Expense allowance
Meal and food vouchers
Multi-benefit card
Medical plan upgrade option
We are a socially responsible company: extended maternity and paternity leave
Support program for pregnant employees
Newborn gift basket and the book "It Happened When I Was Born"
Professional development: courses available through the internal university
100% remote or hybrid work, depending on project applicability.
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