Hybrid Shopper Development Manager

Posted 5 hours ago

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About the role

  • Shopper Development Manager coordinating execution of commercial strategies for a global FMCG company. Focusing on connecting strategy with performance at the shelf in a dynamic retail environment.

Responsibilities

  • Monitor and ensure execution of the 5Ps (Product, Price, Placement, Promotion and POP materials) across channels
  • Coordinate implementation of product launches, shopper campaigns and promotional initiatives
  • Analyze the performance of the 5Ps and recommend action plans to improve commercial results
  • Monitor competitive activity at the point of sale including SOS, SOE and promotional execution
  • Manage monthly controls to optimize investments including Gross-to-Net (GTN), inventory and SKU rotation
  • Evaluate promotional performance together with finance teams to improve future promotional strategies
  • Identify assortment opportunities including SKU listings and discontinuations
  • Coordinate the implementation of POP materials and in-store visibility initiatives
  • Maintain accurate demand planning information for promotional and off-shelf activities
  • Support meetings with key customers to ensure alignment and engagement

Requirements

  • Bachelor’s degree in Business Administration, Marketing, Engineering or related fields
  • 3–5 years of experience in commercial roles, including field sales experience
  • Strong understanding of retail environments, assortment management and 5P execution
  • Advanced Excel and Google Workspace proficiency
  • Experience with business intelligence and market insight tools (Nielsen IQ, dashboards, etc.)
  • Advanced English

Benefits

  • Health insurance
  • Professional development opportunities
  • Flexible work arrangements
  • Paid time off

Job title

Shopper Development Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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