Digital Marketing Specialist at TDCX managing integrated marketing campaigns across multiple channels. Responsible for measuring performance, optimizing spend, and leading user experience initiatives.
About the role
- Werkstudent:in supporting Digital Marketing & Social Media Analytics at infinit.cx GmbH. Engaging with real data on a leading enterprise platform, gaining insights into various marketing strategies.
Responsibilities
- Work with a leading enterprise platform — Sprinklr is used by global brands.
- As a working student, you will work with real data from large companies.
- Learn enterprise marketing technology, not just theory.
- Gain insights into omnichannel strategies (Social, Paid, Insights).
- Combine creativity and data.
- You will move between: Content & Campaigns (Social, Paid Ads); Data Analysis & Insights (Listening, Sentiment, Trends); and Optimization of Marketing Performance.
- Steep learning curve and acquisition of relevant skills.
Requirements
- Enrolled student in Business, Marketing, (Business) Informatics/Computer Science, or a comparable degree program.
- Basic knowledge of digital marketing, social media management, or data analysis is an advantage.
- Experience with common social media management, web analytics, or ads tools and with reporting/dashboarding is a plus — especially tools like Sprinklr, Hootsuite, Google Analytics.
- Very good German and English skills and proficiency with MS Office (Excel, Word, PowerPoint).
Benefits
- Flexibility is part of our culture — remote work, flexible hours, and the equipment you need (e.g., laptop).
- 30 days’ vacation for a 5-day work week — your entitlement is adjusted according to your regular working days.
- An international team with people from more than 18 countries.
- Structured but relaxed onboarding with a mentor and a welcome event.
- Free drinks and snacks, and occasional after-work gatherings.
- We live team spirit — we enjoy meeting regularly, not just at the Christmas party.
Job title
Job type
Experience level
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Not specified
Degree requirement
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