Digital Marketing Content Specialist building a comprehensive content strategy for U - Haul's digital marketing efforts. Collaborating to create high - quality content that enhances online presence and engagement.
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Hybrid Digital Marketing Manager
Posted yesterday
About the role
- Digital Marketing Manager responsible for performance marketing and lead generation in HVAC. Overseeing paid campaigns on Google Ads, Meta Ads, and LinkedIn while maximizing lead quality.
Responsibilities
- Own and drive end-to-end performance marketing and B2B lead generation
- Responsible for generating high-quality leads (MQLs), optimizing cost (CPL/CPA), and maximizing return on ad spend (ROAS)
- Track KPIs: CPL, CTR, CPA, funnel metrics
- Plan and execute paid campaigns on Google Ads, Meta Ads, and LinkedIn
Requirements
- 3–5 years in performance marketing (B2B preferred)
- Strong expertise in Google Ads & LinkedIn Ads
- Experience managing agencies/vendors
- Knowledge of GA4, GTM, and analytics tools
- Strong analytical and communication skills
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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