Head of Marketing responsible for leading marketing strategies for a loyalty platform focused on growth and brand experience. Managing multi - channel campaigns and team leadership.
About the role
- Lifecycle Marketing Manager at Imprint developing marketing strategies for customer engagement and behavior change. Collaborating with cross-functional teams to execute impactful marketing programs.
Responsibilities
- Own marketing strategy and execution for assigned lifecycle areas, with accountability for business outcomes
- Partner with GMs and cross-functional stakeholders to understand business problems and translate them into marketing solutions
- Conduct qualitative and quantitative analysis to understand customer behavior, identify friction points, and surface opportunities
- Design and execute lifecycle marketing programs (email, in-app, push, etc.) that drive measurable impact
- Build repeatable frameworks and best practices that compound over time and scale across programs
- Work cross-functionally with product, analytics, and operations to understand available levers and tools
- Use A/B testing, analytics, and performance data to measure impact and iterate on learnings
- Navigate dual stakeholder relationships with Imprint and partner teams, balancing priorities transparently
- Adapt marketing best practices to Imprint's specific context rather than applying rigid playbooks
Requirements
- 3–7 years of lifecycle or product marketing experience, with a strong track record of driving customer engagement and behavior change
- Strong marketing mindset: ability to think about customer communication, messaging, and behavior change through a marketing lens
- Data fluency: comfortable with A/B testing, statistical significance, analytics tools, and using data to inform decisions
- Problem diagnosis: ability to dig beyond surface-level descriptions to understand root causes and customer friction
- Cross-functional collaboration: experience working with product, analytics, finance, or operations teams
- Clear, thoughtful communicator with strong judgment and the ability to prioritize transparently
- Track record of building on learnings and creating repeatable frameworks rather than starting fresh on each problem
Benefits
- Competitive compensation and equity packages
- Leading configured work computers of your choice
- Flexible paid time off
- Fully covered, high-quality healthcare, including fully covered dependent coverage
- Additional health coverage includes access to One Medical and the option to enroll in an FSA
- 20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
- Access to industry-leading technology across all of our business units, stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity
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