Hybrid Manager, Global Marketing

at Hyatt

• Job title: Manager, Global Marketing
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $98,600 - $128,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Chicago, United States

About the role

• Global Marketing Manager driving customer growth for Hyatt’s cobrand credit card portfolio. Collaborating across teams to oversee marketing execution and performance optimization.

Responsibilities

• The Global Marketing Manager is responsible for driving customer growth for the cobrand credit card portfolio.
• Rooted in brand strategy, this role oversees acquisition strategy, partner coordination, marketing execution, and performance optimization across all channels.
• Drive acquisition marketing initiatives for the World of Hyatt cobrand credit card portfolio across paid, owned, and partner channels to drive customer growth.
• Support development of channel-specific strategies and campaigns by translating consumer insights, performance trends, and partner input into actionable marketing plans.
• Manage day-to-day coordination with internal stakeholders (Partnerships, Digital, Loyalty, Analytics) and external partners (bank, agencies) to ensure timely, accurate, and aligned campaign execution.
• Monitor and optimize marketing performance across channels, identifying opportunities to improve efficiency and conversion; support test-and-learn roadmaps and performance reporting.
• Collaborate with creative, media, and analytics teams to ensure best-in-class marketing assets, audience targeting, and measurement practices.
• Contribute to operational planning and project management, ensuring initiatives are well-documented, communicated, and delivered on schedule.
• Support cross-functional initiatives related to partnership marketing, including campaign reviews, asset trafficking, compliance workflows, and promotional calendar alignment.
• Participate in broader Hyatt marketing and team culture initiatives, including opportunities within Diversity & Inclusion programs.

Requirements

• 5-7 years of experience in marketing, with a focus in growth, acquisition, or performance marketing.
• Demonstrated ability to manage cross-functional projects and collaborate effectively with internal teams, agencies, and external partners.
• Strong analytical skills with experience interpreting performance data, optimizing campaigns, and presenting insights to stakeholders.
• Excellent organizational and communication skills, with the ability to manage multiple initiatives and meet deadlines in a fast-paced environment.
• Bachelor’s degree or higher in business management, marketing or a related field.
• Experience in financial services, hospitality, airlines, retail, or eCommerce.
• Hands-on experience with digital marketing channels (paid media, email, on-site, or paid social) and related tools/platforms.
• Familiarity with A/B testing, experimentation frameworks, or performance measurement methodologies.
• Experience working with or supporting partner-driven programs (e.g., cobrand credit cards or strategic brand partnerships).

Benefits

• Annual allotment of free hotel stays at Hyatt hotels globally
• Flexible work schedule
• Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
• A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
• Paid Time Off, Medical, Dental, Vision, 401K with company match